I guess the truth is that track & field isnt that interesting to begin with. The relays and sprint distances are interesting but everything else is a chore. The field part is really tough to follow, the events take forever, the tv coverage is bad and they arent even that exciting. On entertainment value alone, swimming beats track & field quite comfortably.
Exactly what i think too.
Most people also watch the Track and Field in the traditional montage style so commonly used by the broadcasters, basically mixing 4 competitions at the same time, with 80 % focus on running.
Watching the montage mode is basically killing any opportunity of getting into the competition because you are only served, 1-2 jumps/throws every 10 mins in between some running.
Still, it baffles me how normal people, tend to think the olympics is all about swimming or track and field. (By the way, swimming is way more intense and exciting than the sprinting).
I have tried to explain to people how exciting biking, archery, fencing, shooting and gymnastics can be but everyone basically, thinks that all those sports are "boring" even though they never watch them. I personally get more emotional when watching these nail biting tense sports than say most T&F.
"When is Bolt running?" is like the most typical comment from non-dedicated watchers. Also, i personally easily find a team to cheer for in whatever sport i watch. Meanwhile, some people, only seem to be able to get excited about a sport, when it is their own country competing.
Most people and including the TV studio people seem to only care what their own country is competing in sans Bolt...(no kidding). The only thing the channels and newspapers in my country focuses on is our own athletes of the day, even though the only thing that happened was that a woman was competing in wrestling preliminaries and getting beaten in the quarter finals...or that we finished 4th in sailing...
All the headlines will still be about that wrestling quarter final and that 4th place in sailing. Even though, there has been some truly spectacular and exciting other things happening in other events, no one will discuss it...unless there was a scandal or someone beat a world record...
At-least with big countries like USA, China and Britain i understand if their media is mostly only focusing on their athletes performances since all those 3 countries, have actually had gold raining down everyday and had so many exciting events happening including their own countries.
However, with smaller countries, who has won 6-16 medals i do not understand, how the media still are focusing solely on their own athletes, even when they are competing in at most like 3 events per day, and most of the time, they finish really bad...