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Ampere Analyst expects Sony to react to Xbox’s Activision deal with a major acquisition of its own

lh032

I cry about Xbox and hate PlayStation.
Go to a war of acquisitions with a trillion dollar company.

Sounds like a smart plan.
does it matter? Microsoft is still going to acquire other publishers anyway, its better than nothing
 

hinch7

Member
At the moment Sony doesn't need to do anything. CoD is bound for PS consoles for at least another console generation and perhaps beyond. And Xbox isn't really competition for them at this point. Saying that, if Microsoft keeps chipping away and blocks off more studios, Sony will have to respond as to not hold the bag. Then there's murmurs of Disney wanting to get into gaming. Urgh, its all so shitty.
 

simdog461

Member
To everyone saying "Sony is doing just fine", you are absolutely correct- right now.
But that will change if Sony doesn't proactively make moves.

Microsoft has made it no secret that they will continue to make acquisitions.
It will be death by 1000 cuts for Playstation if they keep losing their key development partners.

PS doesn't have the number of studios required to be self sufficient on 1st party titles, they HEAVILY rely on 3rd party revenue share.
Much harder to go the Nintendo route when PS is known for premium AAA games that take 5+ years to make. The number of BIG studios required to make that happen is far more than what they have now.
You'd need 5 studios with the output of insomniac, in addition to all the ones they have now, to even come close.

As much as this consolidation era that we are in sucks, it is now inevitable that more consolidation will happen, by both Microsoft and others (Disney as an example). So wanting Sony to sit out of it is unrealistic. And to be honest, would you rather have Tencent, or Disney, or NBC or Amazon be the ones buying up publishers instead of Sony or Xbox?

If Sony doesn't want to/ is unable to join in, then they will be an acquisition target themselves sooner or later (at least the PlayStation division might be).
Make no mistake though, if Sony wanted to buy someone like a Take Two, they would have 0 issues raising the required capital to do so. The only challenge would be from a regulatory standpoint.

I can't see Sony sitting idly by while their competitor aggressively makes moves to eat up their market share long term.
Will be interesting to see what happens, and I suspect a move will be made sooner rather than later... PlayStation has been eerily quiet on the M&A front lately (and just quiet in general), when normally they'd be buying 2 or 3 individual studios a year.
 

VAVA Mk2

Member
Square enix , Capcom or Sega make the most sense surely. Microsoft seem like theyd go for Ubisoft as they have marketing deals with a lot of the tentpole Ubisoft games too
They can't touch Ubisoft for 10 years based on cloud arrangements made for ABK acquisition. They contractually agreed to that stipulation.
 

XXL

Member
Two things

1. Buying Square Enix is a waste of money, they are pretty much PS exclusives sales wise.

2. I don't really want them buying large publishers, I would prefer them buying single small, medium or large studios and fostering them, like they are doing with Insomniac, Bluepoint and Housemarque. It's more effective imo.
 
Problem Sony have is the fact Microsoft could out bid them without any problem at all. I'm hoping Microsoft just concentrate now on the Studios they have and get them creating and releasing great content. To be fair apart from Insomniac Sony aren't doing too great with their Studios either, look at the shit show with Naughty Dog.

This post doesn't make sense at all. Why didn't MS outbid Sony for Bungie, or Housemarque? Bluepoint? Insomniac? Firewalk? There are more factors than just having a ton of money.

As for "Sony not doing great with their studios (like MS)", you have zero proof of that....
 

Jen_yakzua

Member
Sony doesn’t have a subscription service to feed, so I’m not sure I see a point in going for a large acquisition.
The CFO totoki wants playstation to have a major PC and mobile branch and he also wants to collect some major IPs for his and the CEO kenshiro yoshida's vision of having transmedia property
 
The CFO totoki wants playstation to have a major PC and mobile branch and he also wants to collect some major IPs for his and the CEO kenshiro yoshida's vision of having transmedia property

Convince CD Project to sell or convince Tim Sweeney and Tencent to sell Epic.....

lol
 
T2 makes the most sense. I’ve been saying it for years even before the ABK deal.

Gives you a lot of live service games and massive AAAA games and infrastructure.

could easily make a getaway game off the tech in GTA. If that pushes you to a game that sells between 5 and 10 million copies that makes a lot of sense.

They option to go after FIFA and broker clap hanz with pga for their best selling game of all time.

Lots of ways to pay for it. Could do a joint venture with another company 51 49. Could do a stock swap. Combination of that with cash.

They could also do a number of smaller studios.

CDPR and FromSoftware make a lot of sense.

Don’t think square enix makes any sense.

Capcom makes a lot of sense as does Sega. But not sure either pushes the needle.

They could also try and buy IP from Konami. Castlevania (Santa Monica), metal gear solid (Sony bend or naughty dog) and silent hill (Kojima productions, 3rd party).
 

RickMasters

Member
MS won't be buying up anymore big publishers like EA or TakeTwo. They struggled to get this over the line. What's not so smart about Sony buying a big publisher?
I wouldn’t speak so soon. Fact of the matter is If T2 go up for sale MS would pay comfortably more than Sony for them.


Another fact is T2 are not for sale so All of this is just hyperbolic wet dream talk.


Square seems like the most likely.
 

RickMasters

Member
That's not an issue. The monopoly barrier will be enforced at some point. Question is when? - I don't think Microsoft can buy much more before EU will put their foot down.
Perhaps but I don’t think T2 will be the straw that breaks the camels back. They are worth half of ABL and as long as MS agree to some kind of ten years deal again they will get T2 if they are for sale.

But that’s assuming they are not already sizing that up as the next one.



Sonys most realist options are square or some devs. But who is actually for sale?
 

bender

What time is it?
The only acquisition that could compete with the mindshare and monetization of COD is Take 2 with GTA. The Activision deal encompasses a ton of other IPs and King is another can of worms, but COD is what is important in the console space.

I've never understood the desire to acquire Square.
 

RickMasters

Member
There is literally no publisher that is actually worth the money from Sony's point of view. Surely MS can gobble up Bethesda and ABK and really not feel a thing just to shift the power position on the market, but Sony works more strategically. When Sony or MS buys a publisher, they are buying a competitor and the "value" of the IP and the publishing infrastructure is basically dead weight on the price. Take a look of the industry and you can bet that the executives in Capcom, Square Enix and similar big publishers are losing sleep every night over the next commercial flop with a 120m budget. What's the point of spending billions for those issues?

Buying studios however, is only a smart move. Let's say Insomniac - 230 million dollars. What do you get for that money? A few teams of extremely talented people with a great track record, of course their technology. Sony owns the R&C IP already, and whatever project Insomniac would have worked on, they would have needed a publisher anyway - SIE, MS or EA for example. Staying independent must have it's benefits, but also risks. Sony has even acquired studios that have just been formed that have not put out a single game yet.

Are there still any "big" studios that are possibly available to buy? Remedy, Kojima Productions? Both of them probably want to stay independent. Sony should rather be buying licenses to Konami IP to bring back fan favorites, and create new IP.

Honestly, I could see that this chain of events might make other third-party publishers relationships with Sony even better. Microsoft already has Call Of Duty, Doom, Overwatch and Halo as first-party titles. Why exactly would EA fight hard over Xbox players' attention with the next Battlefield game, and why would Microsoft even care?
I agree with this. I think they are better off buying devs than killing their pockets trying to buy publishers that are nearly half their size.
 
That’s according to Ampere Analysis’ games research director Piers Harding-Rolls, who believes the PlayStation maker “is under pressure to react” to Xbox’s mega deal...

hey! this's the same guy that convinced me that anthem was pretty much 'guaranteed' to the next big thing...
 

simdog461

Member
I wouldn’t speak so soon. Fact of the matter is If T2 go up for sale MS would pay comfortably more than Sony for them.


Another fact is T2 are not for sale so All of this is just hyperbolic wet dream talk.


Square seems like the most likely.
Usually, no one is for sale until they are.

Take two is actually in somewhat of a problematic place right now financially.

Their operating income has been on massive declines in the last few years, even though most video game companies have been having record revenue/ profit years during COVID.
Obviously next year it's expected to go back up with GTA 6, but this feast or famine approach isn't great long term, when the time between Rockstar releases is only going to get larger.
They'd benefit from being able to reduce operating expenses.

For Sony they'd tick all the boxes
- Mobile
- GAAS
- PC
- AAA

MS *could* pay more than Sony if they really wanted to, but that doesn't necessarily mean they will.
Otherwise, Sony would never be able to buy anyone.
 
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RickMasters

Member
Usually, no one is for sale until they are
True. That’s how MS got ABK after all.

MS *could* pay more than Sony if they really wanted to, but that doesn't necessarily mean they will.
Otherwise, Sony would never be able to buy anyone.


In the case of most devs sure, I don’t think MS will care enough. But we are talking about T2…. GTA. MS would not let that one slip through their moneyed up fingers.
 

simdog461

Member
In the case of most devs sure, I don’t think MS will care enough. But we are talking about T2…. GTA. MS would not let that one slip through their moneyed up fingers.
You'd have to look at it from your average MS executive/ shareholder.

They've spent $80bn+ on M&A just for xbox in the last 2 and a bit years.
Make that $120bn+ if they got into a bidding war with Sony for someone like T2.

Some Microsoft executive is going to send an email saying "wtf are we doing spending $120bn just on the xbox division when we could be investing more in AI (where growth is WAY higher)/ doing share buybacks/ paying more in dividends etc."
At some point for MS the math isn't going to add up, and they will never break even on the additional revenue created vs capital outlay and ongoing expenses required.

Another way to look at it is if Microsoft ever got into financial strife (unlikely I know), what's the first division on the chopping block? Xbox.
For Sony, Playstation is their main money maker, and they aren't just going to let it be eclipsed without a fight.
 

Ansphn

Member
Sony definitely needs to purchase :

Kadokawa (FROM software. Bloodborne 2, Elden Ring 2, Demon Souls 2, and more)
Square-Enix (And Remake all the popular FF and other JRPGs)
Larian Studios (Make Baldurs gate into the next Witcher. Make it 3rd person over the shoulder)

This is all possible. No need to buy EA or Take2.
 
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Ansphn

Member
That would be a mind-numbingly stupid decision.
Why? Imagine Balders gate but with better combat. They should give an option between the old boring combat and the new and improved God of War, Witcher type combat and camera view.
 
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Kerotan

Member
Go to a war of acquisitions with a trillion dollar company.

Sounds like a smart plan.
There's only a few publisher's you could buy and it's only a matter of time before MS try again whether or not Sony do. So they've everything to gain and nothing to lose.

Sony needs leverage to either keep getting Activision games in future or maybe do a deal where they can get Bethesda games again.
 

Brigandier

Member
I hate that talk about publisher acquisition is so normalised now.... Fuck MS and fuck the fanboys who champion this shit all over social media.

There is nothing wrong with acquiring studios and I would say buying a dormant IP from a publisher is fine but buying out publishers is nothing but anti competitive practice, It reeks of desperation and it just shows the whole world that you can't compete and are just buying success rather than developing and nurturing it.
 

simdog461

Member
Sony definitely needs to purchase :

Kadokawa (FROM software. Bloodborne 2, Elden Ring 2, Demon Souls 2, and more)
Square-Enix (And Remake all the popular FF and other JRPGs)
Larian Studios (Make Baldurs gate into the next Witcher. Make it 3rd person over the shoulder)

This is all possible. No need to buy EA or Take2.
I don't think any of those are realistic together
They might go after 1.

None of them have much in the way of mobile either.

Square enix would be a horrible purchase IMO.

Also make Larian move away from what makes them the best at what they do? Hell no.
 

coffinbirth

Member
They seem pretty hellbound to get onto that multiplayer gravytrain, thusly I'd expect some more moves there. Having said that, all the big players are already locked down...so I'd anticipate more of a smattering of smaller studios as opposed to a major acquisition.

There's always Ubisoft I guess, but ugggghhhhh
 

Fess

Member
Microsoft seem like theyd go for Ubisoft as they have marketing deals with a lot of the tentpole Ubisoft games too
They’re completely locked out on that now since Ubisoft owning cloud licenses for Activision Blizzard games is why they could close that deal.
 

adamsapple

Or is it just one of Phil's balls in my throat?
Why? Imagine Balders gate but with better combat. They should give an option between the old boring combat and the new and improved God of War, Witcher type combat and camera view.

You're basically asking them to strip BG3 of one of its biggest components and turning it into another generic fantasy RPG.
 

kungfuian

Member
Presuming they are for sale the only real answer here is Capcom. They have a portfolio of well known and well loved legacy titles that would fit nicely on PS+, a great track record over the last few years from a quality perspective, developers competent enough to make games of Sony "quality", a long history working with Sony, and franchises that would fit nicely into the Sony stable without too much overlap and/or fit well with Sony's current initiatives (Street Fighter and EVO, Monster Hunter and GAAS, RE and VR, etc.)

Capcom are the clear winner if Sony go the publisher route.
 

simdog461

Member
Presuming they are for sale the only real answer here is Capcom. They have a portfolio of well known and well loved legacy titles that would fit nicely on PS+, a great track record over the last few years from a quality perspective, developers competent enough to make games of Sony "quality", a long history working with Sony, and franchises that would fit nicely into the Sony stable without too much overlap and/or fit well with Sony's current initiatives (Street Fighter and EVO, Monster Hunter and GAAS, RE and VR, etc.)

Capcom are the clear winner if Sony go the publisher route.
I don't see PlayStation gong after a big publisher that doesn't have a big mobile presence in addition to AAA games and GAAS.

Mihoyo actually makes the most sense to me if I'm being perfectly honest.
 
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Silver Wattle

Gold Member
Video Game GIF by CAPCOM

Capcom makes the most sense to me, Sony could use characters from games like street fighter for non fighting games.
 

kungfuian

Member
I don't see PlayStation gong after a big publisher that doesn't have a big mobile presence in addition to AAA games and GAAS.

Mihoyo actually makes the most sense to me if I'm being perfectly honest.
They are also a smart target for acquisition. I say go all in, grab both, throw in a side of From Soft and a large drink, and make it meal!
 

simdog461

Member
They are also a smart target for acquisition. I say go all in, grab both, throw in a side of From Soft and a large drink, and make it meal!
Mihoyo would be more than double what Sony paid for Bungie and more than what MS paid for bethesda. They aren't small.
 
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