In another episode of "just how fucked are HTC?" we look at the M7 vs M8 revenues.
Last year we thought it was as bad as it could possibly get, yes? Well we were wrong. After two months of beating the drop, YoY revenue is now trending downward again.
http://investors.htc.com/phoenix.zhtml?c=148697&p=irol-reportsMonthlyRevenues
YoY May revenues are down 27%, now that is mainly because the launches are not aligned with the M7 delayed into late April and the M8 launching on time. Let's look at a fair comparison then, March to May revenue:
2013 - 64.5bn NT$
2014 - 59.4bn NT$
YoY revenue including both launch periods and post launch sales for the M8 (giving it an advantage) show that 2014 revenue is down by 7.9%. In the same key period in 2012 HTC recorded 92bn NT$ in revenue and in 2011 (their peak year) they recorded 116bn NT$ in revenue.
The M8 has been lauded by many reviewers as the top Android phone, above the S5 and Z2. Yet there has been no upturn in their finances only in favourable months like April was there any sort of rise.
The One Mini 2 is also going to fail. It is in the same price category as the Z1C, which is doing very well. The former is weaker in every single area and it costs the same amount of money. One would need to have an aluminium fetish to buy the OM2 over the Z1C...
After this I really don't see where HTC go. There is not much chance they will realise the 30% revenue improvement they touted at the beginning of the year to investors.