But over the last two years, Ryan has overseen a PlayStation shift toward “games as a service,” a popular industry buzzword referring to video games, usually multiplayer, that can be monetized over long periods of time. It’s been an uncomfortable pivot for some of Sony’s studios, which have spent the last decade building out teams of experienced developers to make big, cinematic adventure games that are played solo.
Those single-player blockbusters are still in the works (and one, Spider-Man 2, will come to PS5 in just a few weeks). But Sony’s stable of game studios, such as Naughty Dog (The Last of Us), Insomniac (Spider-Man) and Guerrilla Games (Horizon), have also been working on multiplayer service games — with mixed levels of success. Most have not been revealed yet. Some have been canceled or overhauled, such as an online game based on The Last of Us.
Game-development teams that spend years working together tend to cultivate a certain style. Often, making a drastic pivot from a familiar genre to something brand new can have disastrous results — just ask the developers of Anthem. Games as a service are particularly difficult to create, as they require a formula that gets gamers to consistently play over long periods of time, which is a very different ask than a single story.
Early last year, Ryan helmed Sony’s acquisition of Destiny-maker Bungie, one of the top service game developers in the world, in hopes of accelerating this pivot. But it took Bungie decades to develop the teams, technology and production pipelines that have made Destiny successful — and even so, they had some serious growing pains along the way. Even Bungie’s expertise has not yet been able to turn PlayStation Studios into a service-game factory.
So it is basically confirmed that even Insomniac is making GAAS gameNow, with Ryan on his way out, there are a lot of questions to ask about the strategic future of PlayStation. Some insiders are worried about the company’s lack of coherent vision, with its seemingly misplaced bets on service games, niche VR headsets and a baffling machine called the PlayStation Portal that allows people to play PS5 games on the go — assuming they’re at home, on their own WiFi and streaming from their consoles.
It’s not yet clear who will succeed Ryan. But whoever it is, they will have a tough task on their hands — and that’s before trying to avoid the ire of video-game fans.
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