I don't know if I'm being too cynical or GAF is being too naive.
I see this as almost a pure marketing ploy by BK and yet lots of people here want to be swept up in the cuteness of the pitch and are actually bothered by McDonalds for their response since it's not being fun, it's ignoring a chance at charity, and I guess because they like Whoppers better. I mean, obviously everything worked out in the way BK wanted without even having to do the event nor donate a single dollar and they get their name attached to McDonalds and get everyone talking about the story and thinking about their food, and all they had to do was run 1 ad in 2 different papers.
The McDonald CEO's response of how they should be working together to do bigger things and comparing two rival fast food chains to actual war, is actually on point (even if it's more of him trying to dig at his rivals and he has no intention of actually working together). It trivializes what actual war is for a marketing stunt and one location in one city for one day is a joke of an effort for companies this size.
Just ignoring the fastfood wars comments in this thread and the on-going competition about who is "winning" and who looks better, both sides looks so disingenuous in this situation that I can't believe people are taking it serious.
I've never even eaten either a Big Mac or a Whopper.