Jaybe
Member
State of the market
Projected U.S. total spending on video game hardware, content and accessories fell 7% during August 2024 versus a year ago, to $4.1B. A 5% increase in Mobile content spending was offset by declines across other areas.
Hardware
August video game hardware spending dropped 36% when compared to a year ago, to $208 million. All current generation console hardware platforms declined by at least 34% when compared to a year ago, with Switch showing the sharpest year-on-year fall (-41%).
PlayStation 5 again led the month’s hardware market in unit and dollar sales, with Xbox Series ranking 2nd across both measures.
Software
Madden NFL 25 was the best-selling video game of August 2024 - the 25th consecutive year in which a new Madden NFL franchise release was the best-selling title in its release month. This streak began with the release of Madden NFL 2001 in August of 2000.
Mobile
Sensor Tower: Top 10 mobile games by U.S. consumer spend in August and rank change vs July: MONOPOLY GO!, Roblox, Royal Match, Candy Crush Saga, Last War: Survival (+1), Whiteout Survival (+1), Township (+2), Coin Master, Pokémon GO (-4), and Call of Duty Mobile (+2).
“US mobile gaming spend still shows growth compared to the same month last year in August 2024, though the same metric is flat month over month,” said Samuel Aune of Sensor Tower. “We don't see any huge changes in the US top ten in August 2024." "Pokémon GO came down from the highs of Pokémon GO Fest 2024 in July 2024, allowing Last War: Survival, Whiteout Survival, and Township to move up the rankings. Township hit a new peak in monthly US consumer spend in August 2024," said Aune. Aune continued… "Another highlight is MONOPOLY GO!'s fall off in the past few months. While it is still firmly in 1st place in US consumer spend, it has declined about 32% in US consumer spend compared to its peak in March 2024.”
Accessories
Consumer spending on Accessories in August fell 3% when compared to a year ago, to $173M. Growth in the Remote Play Device segment (PlayStation Portal), was offset by a 10% year-on-year decline in Gamepad spending. The PS5 DualSense Wireless Controller in Midnight Black was August’s best-selling accessory in dollar sales, while PlayStation Portal remained the best-seller for 2024 year-to-date.
Headset & headphone spending during the 2024 year-to-date period ending August finished 10% higher than a year ago. The PS5 Pulse Elite Wireless Headset White is the best-selling headset in year-to-date consumer spending.
Software Charts
Year to Date
Monthly Active User Engagement
Rankings
Units: PS5 > XBS > NSW
Revenue: PS5 > XBS > NSW
Credit to Circana for the data, and Welfare at Install Base for format
Projected U.S. total spending on video game hardware, content and accessories fell 7% during August 2024 versus a year ago, to $4.1B. A 5% increase in Mobile content spending was offset by declines across other areas.
Hardware
August video game hardware spending dropped 36% when compared to a year ago, to $208 million. All current generation console hardware platforms declined by at least 34% when compared to a year ago, with Switch showing the sharpest year-on-year fall (-41%).
PlayStation 5 again led the month’s hardware market in unit and dollar sales, with Xbox Series ranking 2nd across both measures.
Software
Madden NFL 25 was the best-selling video game of August 2024 - the 25th consecutive year in which a new Madden NFL franchise release was the best-selling title in its release month. This streak began with the release of Madden NFL 2001 in August of 2000.
Mobile
Sensor Tower: Top 10 mobile games by U.S. consumer spend in August and rank change vs July: MONOPOLY GO!, Roblox, Royal Match, Candy Crush Saga, Last War: Survival (+1), Whiteout Survival (+1), Township (+2), Coin Master, Pokémon GO (-4), and Call of Duty Mobile (+2).
“US mobile gaming spend still shows growth compared to the same month last year in August 2024, though the same metric is flat month over month,” said Samuel Aune of Sensor Tower. “We don't see any huge changes in the US top ten in August 2024." "Pokémon GO came down from the highs of Pokémon GO Fest 2024 in July 2024, allowing Last War: Survival, Whiteout Survival, and Township to move up the rankings. Township hit a new peak in monthly US consumer spend in August 2024," said Aune. Aune continued… "Another highlight is MONOPOLY GO!'s fall off in the past few months. While it is still firmly in 1st place in US consumer spend, it has declined about 32% in US consumer spend compared to its peak in March 2024.”
Accessories
Consumer spending on Accessories in August fell 3% when compared to a year ago, to $173M. Growth in the Remote Play Device segment (PlayStation Portal), was offset by a 10% year-on-year decline in Gamepad spending. The PS5 DualSense Wireless Controller in Midnight Black was August’s best-selling accessory in dollar sales, while PlayStation Portal remained the best-seller for 2024 year-to-date.
Headset & headphone spending during the 2024 year-to-date period ending August finished 10% higher than a year ago. The PS5 Pulse Elite Wireless Headset White is the best-selling headset in year-to-date consumer spending.
Software Charts
Year to Date
Monthly Active User Engagement
Rankings
Units: PS5 > XBS > NSW
Revenue: PS5 > XBS > NSW
Credit to Circana for the data, and Welfare at Install Base for format
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