Look, the companies themselves publicly and proudly claim that DEI is very important to their operations. Here is Ubisoft page on it:
Learn more about how we are putting D&I at the heart of everything we do with a focus on colleagues, content, culture and community.
www.ubisoft.com
They LITERALLY say that it is "at the heart of what they do." One of the main points of that page is how they "embed representation" in their "content." Note: CONTENT. So, somehow they get it both ways, they can claim that DEI is super important, but then they have defenders who say it has nothing to do with their game output or how the games perform.