Yeah, that's about the tone of all the stuff they have on the Disney Channel. Stay at one of their resorts and that's is what all the "Hey, this is Disney!" type videos feel like.
I suspect the first 4 months will just be vloggers staying there just to talk about it.
I hope it works, even if I will likely never stay there. They could have just made a star wars themed mid-level resort like Caribbean Beach with some design cues, rebellion uniforms for the staff, and a giant ass pool with an AT-AT slide and ewok cocktails but they went all in it looks like.