I know people who use 2 gig a month limit dongles to access internet. They won't buy anything that is "always on". I don't get it. What business decides that losing customers is good? I don't think this has been thought through but they hate used games enough to lose these customers I guess.
Sometimes it's better to make more money from existing customers than trying to get as many as possible.
Apple could easily dominate the tablet market more with cheaply made options, but don't because they'd make less money overall.
Market share isn't everything.