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[Famitsu] Hulst: focus on service games despite Concord failure; UC2 has greatest impact in 30 years; aim to leverage legacy IPs, and more

LectureMaster

Gold Member

[PlayStation 30th Anniversary] Interview with Studio Business Group CEO Herman Hulst. What is the future of game development that the successful PS Studios is aiming for?​




--On the other hand, CONCORD was shut down in about two weeks, and the closure of two studios, Neon Koi and Firewalk Studios, was announced. As the COVID-19 pandemic calms down, the game business is changing rapidly, but how do you analyze the causes? Also, will there be any changes in your strategy for live service games and mobile games due to the closure of these studios?

Herman: 


The game business is constantly changing due to various factors, including technological advances, new genres and ways of playing. However, one thing that remains constant is people's desire for great entertainment experiences, and attention to games continues to grow. However, this has also created competition, and like many companies in the industry, we have had to make changes to our business to solidify a more sustainable operating base.

Going forward, we will continue to focus on developing live service titles along with the story-driven single-player titles that our players want.

We are learning a lot as we establish the ability to develop high-quality live service titles within SIE. HELLDIVERS 2 attracted many players through continuous content provision, and achieved results that support the potential of live service titles.


--If you had to pick one title that has been particularly important in the growth of PlayStation over the past 30 years, which one would it be?

Herman:

The game that has had the greatest impact on me as a game creator in the past 30 years is " Uncharted 2: Among Thieves
" released in 2009 .

Until then, each studio's games specialized in one area, such as graphics, story, or game design, and competed on their strengths. At that time, I was working on the production of " KILLZONE 3 ", and Mark Cerny was supporting us as a consultant. When we saw "Uncharted: The Golden Blade and the Vanishing Fleet", we realized that this work would fundamentally change the concept of games.

--What kind of impact did this work actually have on game production?

Herman:


This work significantly raised the standard of quality in game production, and since then, the evaluation criteria for Game of the Year have also emphasized the quality of the game as a whole, rather than just a specific area. Uncharted 2 has had a major impact on the direction of game production at SIE's first-party studios, and its profound story and immersive world have become synonymous with PlayStation Studios.



-- With the appearance of many characters from PS titles in "Astro Bot," there are many voices calling for the revival of SIE's IP. What are your thoughts on utilizing dormant IP?

Herman:


Our extensive IP portfolio is an important asset for PlayStation, and as part of our efforts to strengthen our portfolio, we continually explore opportunities to leverage our legacy IP as well as develop new franchises.

 

LectureMaster

Gold Member
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LectureMaster

Gold Member
There must have been some errors in machine translation because Herman was saying "Uncharted 4 released in 2009" was the most important title. I corrected it to UC2 based on the context. Maybe the game has a different subtitle in Japan?
 

nial

Member
People who believe GAAS is pushed by Hermen Hulst and it's up to him to ditch the initiative are stupidly naive. Because even if he wanted to, it's still part of a top corporate decision (i.e. Sony Group) and he basically has to meet whatever goals they put on the company.
 
It’s amazing that he can recognise that Uncharted 2 is their most significant game but evidently he nor Sony’s studios understand why based on what they are currently focusing on.
Guess it depends on who you ask because I’m excited for ghost and wolverine. Excited that ND has a new ip but I need to see more before I can decide how excited I am for it. ND hasn’t missed with me so far though so I’m sure I’ll like it. Astrobot was great and so was HD2. Same with Stellarblade have tried Rise yet.
 

nial

Member
It’s amazing that he can recognise that Uncharted 2 is their most significant game but evidently he nor Sony’s studios understand why based on what they are currently focusing on.
Lol, it's just a well made action-adventure game with great set pieces and amazing (for the time) graphics work. There's nothing particularly deep about Uncharted 2.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Why let facts and logic get in the way of a warm fuzzy narrative?

The hate is really strong in them.

It’s amazing that he can recognise that Uncharted 2 is their most significant game but evidently he nor Sony’s studios understand why based on what they are currently focusing on.

What do you think they are focused on?
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Guess it depends on who you ask because I’m excited for ghost and wolverine. Excited that ND has a new ip but I need to see more before I can decide how excited I am for it. ND hasn’t missed with me so far though so I’m sure I’ll like it. Astrobot was great and so was HD2. Same with Stellarblade have tried Rise yet.

You know "some people" like to forget some actually was released on the PS5 for some reason.

Lol, it's just a well made action-adventure game with great set pieces and amazing (for the time) graphics work. There's nothing particularly deep about Uncharted 2.

And you clearly missed his point LOL!!! The bolded is the point! You seem to leave out great storywork and dialogue in a video game. It became the template for many 3rd person games afterward.
 

Punished Miku

Human Rights Subscription Service
This is just common sense. Nothing has changed about their continually rising budgets. They literally have to try making successful GAAS games. Called this a while ago. Their single player games are among the most expensive productions in the whole medium. They know what Call of Duty and Fortnite pull in moneywise and in terms of player retention. They're never going to stop trying to do that.
 
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Men_in_Boxes

Snake Oil Salesman
I will never not be flummoxed by a population of “gamers” who can look at the largest AND(!) fastest growing segment of the market and think to themselves “PlayStation should stay away from that”.

I can’t stand superhero games or sequels but it makes complete sense to me why PlayStation is making Spider-Man 3 and Horizon 3.

It’s a twilight zone episode in NeoGAF when it comes to GAAS
 

Elios83

Member
The Hermen era is fucking wack. WACK! Feels like we're watching PlayStation crash in slow motion.

If only in the real world they weren't completely dominating the market and they didn't just win GOTY!
A complete crash indeed "pie_tears_joy:

BTW this thread is a nothing burger and the thread title is also misleading to fuel controversy. He said the focus is on a mix of both single player games and gaas stuff which has proved its potential with the huge success of Helldivers2.
Moving on from things you don't like and are just not for you instead of living in an alternative reality is an option.
 
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reinking

Gold Member
Going forward, we will continue to focus on developing live service titles along with the story-driven single-player titles that our players want.

Good news but if you take the statement at face value, he is admitting that Sony players want single-player titles and not live service titles. Personally, I want MAG back if they are doing live service games.
 

nial

Member
I think that, if anything, he mostly says the right things.
-- In 2024, Team NINJA's "Rise of the Ronin" and SHIFT UP's "Steller Blade" were released one after another by external studios other than PS Studios, and were well received. While PS Studios has a strong development capability, why is it that they are actively working with these external studios?

Herman:


Creativity and great games come from everywhere. We develop content within PlayStation Studios, but we also actively collaborate with external development studios. It is important to have a wide variety of games in our portfolio that can be enjoyed by all types of players.
To provide fresh joy and experiences to PlayStation players, we are constantly reviewing the contents of our portfolio and considering expanding the genres that are in demand and introducing new types of games.
Our aim is to publish games from the world's best creators, both internal and external, and we have had a lot of success by working closely with external development studios.
-- This year, Japanese fans have been very happy with the masterpiece "Astro Bot" that was born from Japan-based Team ASOBI. Once again, please tell us how you evaluate the achievements of "Astro Bot" and Team ASOBI.

Herman:


Astro Bot is a culmination of PlayStation Studios' long-standing innovation in single-player games. Since its release, the number of players in the PlayStation community has continued to grow, with 37% of Astro Bot purchasers having either purchased a first-party PlayStation title more than two years ago or purchasing one for the first time.
Astro Bot is a great game that pursues fun and enjoyment, and has been highly praised by the gaming community. It has also achieved a Metacritic score of 94, and we are very pleased that a wide range of players are truly enjoying it!
This title, which is packed with 30 years of play history for the PlayStation brand, has sold more than 1.5 million copies in the nine weeks since its release. In addition, compared to other titles, the purchase rate is higher among younger age groups and families, greatly contributing to the expansion of the community.
-- With the appearance of many characters from PS titles in "Astro Bot," there are many voices calling for the revival of SIE's IP. What are your thoughts on utilizing dormant IP?

Herman:


Our extensive IP portfolio is an important asset for PlayStation, and as part of our efforts to strengthen our portfolio, we continually explore opportunities to leverage our legacy IP as well as develop new franchises.
 

POKEYCLYDE

Member
This is just common sense. Nothing has changed about their continually rising budgets. They literally have to try making successful GAAS games. Called this a while ago. Their single player games are among the most expensive productions in the whole medium. They know what Call of Duty and Fortnite pull in moneywise and in terms of player retention. They're never going to stop trying to do that.
How many multi-hundred million dollar flops can they release before they get the message?

They should do something about their continually rising budgets. Hoping and praying for a "Fortnite" type of success is foolish. Make good games at a reasonable cost, and you'll have success.
 
No worries, in a couple of years the management will be changed and it’s again…. FOR THE PLAYERS!!!!

Funny how the cycles repeats.
 

Clear

CliffyB's Cock Holster
Lets face it, if he didn't mention live-service titles, what would that be saying about Bungie?

The fixation on Concord is funny to me, because what actually happened was that they saw what the reception was like and pulled the ripcord straight-away. No attempts at propping it up, no attempts to salvage the reception. Refund and forget. So quite what anyone has to complain about is beyond me... They responded decisively and quickly, what more were they expected to do?

Cancel all live-service titles after spending a fortune on Bungie and their live-service Destiny franchise, ignore the success they've had this year with Helldivers 2 ?

Sorry, but can't help think some people are giving way too much credit to drama-farmers on Youtube.
 
Our extensive IP portfolio is an important asset for PlayStation, and as part of our efforts to strengthen our portfolio, we continually explore opportunities to leverage our legacy IP as well as develop new franchises.

Bullshit. Complete non-answer and dodging the issue. They don't plan to do anything with them other than possibly some remake nonsense.

I swear, man. Hulst has this slithering way of talking around things. His marketing background is really coming through.
 
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Buggy Loop

Gold Member
You still missed like about 14 years worth of software.

Between PS4 / PS5 ports to PC and PS2, 14 years... sure buddy

PS3 is the main platform lacking, but its also emulated to a tee. PS4 emulator coming up soon enough.

Just have no interest in GAAS, so if that's their future, not much to add to wishlist on PC from them.

Fumito Ueda's new game is 100% what I want.
 
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Pigenator

Member
Learning all the wrong lessons. Sure, keep launching failed GaaS for the next few years before giving up, why not?
its not like the execs will be the ones to blame anyway, just shut down more studios and fire the people actually working hard on making those games. Brilliant plan
 

POKEYCLYDE

Member
Helldivers 2
Helldivers 2 is not a fortnite type of success. It's a successful game, but it alone can't support another Concord type failure. Right now it can sustain itself and maybe it's own future projects. But it doesn't make up for Concord's failure.. it won't make up for Fairgames most assured failure.

As for Alan Wake 2, it's broken even I believe. I don't think Alan Wake 2 being live service would have made it more successful. Probably would have increased costs and not sold as much honestly.
 
How many multi-hundred million dollar flops can they release before they get the message?

They should do something about their continually rising budgets. Hoping and praying for a "Fortnite" type of success is foolish. Make good games at a reasonable cost, and you'll have success.
I mean they already did amazing with hd2. Why stop? Because they had a failure? They’ve also had SP titles fail should they stop those also?
 
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