firehawk12
Subete no aware
Fairness is definitely a factor for me too. The main reason i still play FFRK is to try to get shiny new Soul Breaks, so if i was not able to acquire them at a reasonable rate without whaling I would have quit a long time ago.
99% of the content is now a breeze for me after playing since week 1 and amassing an arsenal of powerful equipment/SB's, so gameplay is no longer interesting to me really. What i do enjoy is getting Soul Breaks that have suped up animations of characters doing nostalgic things from their respective games. For example I just got Edgar's Chainsaw from banner 2 of the latest Celes event, and i try to fit him in my party whenever i can because the animation on that Soul Break is so cool to me it puts a smile on my face every time i use it. Another example of a great animation on a Soul Break is one i don't actually have, but it's Terra's SSB where she jumps in a Magitek Armor and launches a barrage of missiles at an enemy.
Both of these SB's make me want them simply because their animation takes something nostalgic, turns the Badass dial up to 11, and gives me something that is both new and nostalgic at the same time.
You're right, since the content is fairly trivial, part of the motivation to continue to play is to get free currency to try the hand at gacha. Basically get like 10-15 mythril per event, save it up and then get your gacha-gasm on some banner that everyone says is god-tier or features your favourite character.
I might actually pull on a Lightning banner now since there's guaranteed 5* at least... yay fairness!