Honestly, apart from:
- Nice graphics
- Dynamic events (FATEs)
- Class system
- Longer GCD
- Good story (this point is debatable)
it's a straight-up WoW clone. As much as I enjoy the game, it honestly does nothing innovative for the genre as a whole.
I'm warming up to it slowly (VERY slowly), but to me it feels like a regression from where MMOs are right now.