Feels like way more hype for this than the original FFXIV, so Square did a good job relaunching.
They hype is indeed high in this one!
They need to be less subtle. I have no idea what they're advertising!
To be honest, it needs more Lightning, they need Lightning everywhere!
I really don't doubt they are going to sell lot's of copies at launch, gotta bear in mind that there are up to 650k 1.0 game copies out there (and buddy passes), so the numbers of new ARR copies sold will not be as high as the amount of people playing.
However the deal breaker will be in October, how many of those potential 1M, 1.5M, or even 2M players during September will remain and sub to play in October?
I will be subbing for 6 months just to get all the bonus items from up to 180 days, and if endgame and the content updates hold up, then I will be playing for some few more years.