We're not looking at an APB situation here. Squenix could lose a bunch of money on FFXIV and the stock could continue to tank but I got news for you. Squenix is not just a developer and publisher of Japanese video games, specifically RPGs. In Japan, they are also a major publisher of manga and anime. In Europe, they own Eidos Interactive, now a part of Square-Enix Europe. In just games alone, Squenix has many revenue sources besides FFXIV, including the 5-million selling FFXIII, the millions-selling Dragon Quest franchise, and many other games. They have The 3rd Birthday, FF Versus XIII, an unnamed FF project for 3DS, and Deus Ex: Human Revolution slated for 2011 already and God knows what else on the table for this year.
Squenix is GIVING the game away right now after you've paid for the code in the box. Play is free right now indefinitely. If Squenix was in any financial trouble whatsoever, do you think they would be letting everybody play for free right now? Hell no, they would be shutting the game down if that were the case. I don't know of a single situation in all of MMOG history where the developer/publisher just decided fuck it, the game isn't done, we released it not done, SO LET'S JUST LET EVERYBODY PLAY FOR FREE UNTIL WE'VE FIXED IT. That has never ever happened before in MMOG history. But that's what Squenix is doing, right now, and you'd better believe that very few game publishing companies and developers could afford to continue develop a retail-launched game, maintain servers, and pay for all this shit while giving it to us for free.
Simply put, Squenix is not in danger of bankruptcy. They aren't even in danger of losing money more than the next quarterly results due to FFXIV. If anything, what's got them spooked right now is they are losing market value from their stock tanking but everybody who knows anything about investing knows that market value as determined by stock price is not often a good judge of a company's overall value, otherwise Apple having a bigger market capitalization than Microsoft right now would actually mean something.