Game deserves to fail if they think they can shrug off their fans and E3 like that.
I'm going to drop some industry media/PR knowledge and strongly disagree with everyone in here about delaying the big rollout until after E3.
While I can't help be disappointed as a
player, I think delaying until Gamescom is a much better tactical
business decision.
Look... big, notable games you care about worry about getting lost in the E3 news rush, and often do. You know Captivate and Sega Gamer's Day and all those things? Those are all because publishers want to get their info out before the E3 rush.
Now imagine your job is to pitch a reboot of a 2-year-old MMO, and you need to get the media to pick up on that news so new players can learn about it and get interested in the game. The game didn't really get all that much coverage at the E3 before it was out, and this would get much less. It would get completely lost - the only people who would see it likely are your existing fans, and the point of making a big splash is to get more people to play.
So Gamescom makes a lot of sense. Most companies have spent all their announcements at E3, and there aren't many left for Gamescom. So an announcement can proportionately have a much greater impact.
Also, based on my actual experience doing an (unintentionally) extended information trickle on
Skullgirls, I agree with delaying the big push until later. Again, it's not about you, it's about getting new people interested: by storing up 2-3 more months of media, they can better sustain interest from people who aren't already following the game.
And as people have noted, there will be some info and stuff at E3, an updated site, etc. - they aren't stopping the info, just keeping it a trickle until they can unleash the flood.
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