That's why i liked the Ose case in Onzozo ( and around the release, Valkurm emperor ), NM which actually lead to cooperative play at random occasion since it came up during xp pty and you weren't able to solo them at that level. But it's exceptions to what interesting NMs actually lead to most of the time.I think thoughtful cooperation is far more rewarding than competition between players, and it allows for larger encounters.
I really prefer a community where when you see someone do a difficult fight, you'r prone to heal him, over a community where you stand next to him in hope he will fail so you can steal the claim from him.
Always found strange how most of the ffxi community was against pvp yet defended the claim war. Thought most did agree there was a problem with ground kings beeing dominated by bots for claim.