For me I pulled because it was fun to do so. I only used about 40 orbs in each of my accounts (2 accounts had over 200 orbs saved up, my main had about 130), and I got Lucina & Xander (+ATK so he's not totally useless lol) in one, Lucina in the second, and Camilla + Xander in the third. I just liked the art for the characters lol.
My accounts honestly have pretty good teams in each, and I don't really care to do much skill inheritance (too much of a time sink for me, although my Takumi has Vantage 3), so pulling is one of the few interesting things to do when I occasionally log in.