The sooner people realize it's Call of Duty wedged into a Halo aesthetic the better. I don't know how much longer HaloGAF can go on fooling themselves. Guys, it's business. Microsoft is chasing the COD market. They won't get that market, and nearly all these by-committee additions they're shoehorning into the game will be terrible, but that's reality. They're finishing what Bungie so haphazardly started.
Text flashing all over the screen, instant respawns, killstreaks, unlockable perks, gun camo, character customization, tailored weapon loadouts, sprint the whole game, pure randomization. You can yell at me and Overdoziz and whoever all you want, but this is Halo 4.
Some people will say "oh so what they're advancing the game forwards to the standards of the industry". No, it's a cash grab. The elegance of timing weapons, holding map control, forcing spawns, and outplaying the other team is eschewed in favor of more randomized FFA bonanza goodness that appeals to the lowest common denominator. The beauty of Halo gameplay is deemed wholly replaceable by its development teams. Disappointing, but what're you going to do. While I'm sure there will be playlists dedicated to "standard" or "vanilla" Halo, we all know the ambition and quality of 343's matchmaking control. Plus as we've seen, trying to force "classic" settings on a game built around a different framework leads to a house of broken cards (see: Reach).
The funniest part is Microsoft failing to realize COD exploded in popularity precisely because it was so innovative at the time, and continues to be successful because they only slightly tweak the formula each year. If Reach was a failure compared to Halo 3, it wasn't because of franchise fatigue, it's because Reach wasn't a good game. Consumers aren't nearly as dumb as publishers think. You can't play catch-up in this industry. You can't chase success. How many years did we see the phrase "Halo killer!!" show up in magazines to describe a game that was wedging rechargeable shields and aliens into its campaign? Did they ever overtake Halo?
Just my 2 cents for this morning.