What could they realistically do to get to 100 million subscribers by 2030
Mobile. Gamepass is really a way to keep people in the Windows ecosystem, and that's worth whatever it takes to keep Apple at bay.
But why they continue to fire a thousand people? It's okay of its wiping out woke dei infestation, but i highly doubt that it ranges a thousand individuals who are part of woke dei crap.
When a company is trying to turn around (look up corporate renewal private equity firms), massive layoffs are always done. The strategy of "over-firing rather than under-firing" used by turnaround firms refers to a deliberate approach of aggressively reducing staff or resources beyond what might initially seem necessary when restructuring a company.
Firms prioritize slashing operational costs to stop financial bleeding. Over-firing ensures labor costs—one of the largest expenses—are significantly reduced, freeing up cash flow for critical operations or debt repayment. For example, XBOX might cut 30% of the workforce instead of 15% to create a leaner structure, even if some roles could theoretically be retained.
They also need to break that inertia in that mismanaged companies often have REALLY bloated or dysfunctional teams resistant to change. Over-firing removes entrenched employees or underperformers who may hinder restructuring efforts, signaling a cultural shift toward efficiency. For instance, Middle management layers are often heavily reduced to flatten hierarchies and speed up decision-making.
Over firing also created a margin of safety: If projections suggest a 20% staff reduction is sufficient, a firm might cut 25% to account for potential market downturns.
After initial cuts, firms may selectively rehire or bring in new talent aligned with the revised business strategy, ensuring only high-value contributors return.
There's also a psychological impact in that aggressive layoffs send a strong message to creditors, investors, remaining employees that the firm is serious about change.
Microsoft is using the Core Strategy Group, I would guess they put together a plan for this, but cannot be certain.