I just don't see what you guys are so up in arms about. If anything, this album sounds too much like his others. The songs either sound like they're from PHM/PHM's demo/Fragile/The Slip.
Maybe you guys just forgot how much 80s synth pop influenced him before getting drugged up? I've been a huge fan of every instance of NIN, even when he changes his sound, he retains something from the past so you know it's him. Satellite may be one of his poppiest songs, but I hear some hints of Where Is Everybody in the beat, so it's not totally out of the blue.
The album is kind of like a self-tribute to how awesome he used to be, and while it obviously isn't matching the greatness of his 90s writing, it's as close as he's gotten to making good ol fashioned NIN.
edit:
also just for the record you so know where i'm coming from, my ranking of NIN albums goes Fragile>TDS>>>PHM>YZ>>>>>WT>Slip