[Insider Gaming] Activision Purchase Hasn’t Helped Xbox Game Pass, Report Claims

Pretty short sighted imo. We could all see it.
Infact they likely sell less COD now. Then again the Xbox is dead last and half dead but they surely lost sales on people Gamepass trying and quitting along with full copy sales.
 
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Pretty short sighted imo. We could all see it.
Infact they likely sell less COD now. Then again the Xbox is dead last and half dead but they surely lost sales on people Gamepass trying and quitting along with full copy sales.
The last couple of CODs have been on GP and they are still the #1 last year and #2 the year before (the glorified DLC one) top selling games

So either GP is dead and no one plays it or so many people are on GP that its going to kill the top selling game

I can't keep up
 
One X Games GIF by Kinda Funny


Honestly I cannot fathom how Spencer remains employed EVERY major decision the man has made was the wrong move for xbox
 
The last couple of CODs have been on GP and they are still the #1 last year and #2 the year before (the glorified DLC one) top selling games

So either GP is dead and no one plays it or so many people are on GP that its going to kill the top selling game

I can't keep up
CoD peaked with this most recent release and will only go downhill from here. I can feel. There is a time when you can just feel the whole zeitgeist wanting to jump in and now that thing has been tried. I can see the high water mark where the water crested and it's starting to recede.

/remindme 10 years

You think I'm joking but wait and see.

My prediction for 10 years. Slow devaluation of all the IP MS has purchased so far. Instead of nurturing new IP and experiencing that early growth phase they bought IP either in its prime or in most cases just past it. Today is the best the IP they own will ever be. There is something lost when we skip the early/youth/growth/nurture stages of an IP.

This is public domain but I'll attribute it.

Nothing Gold Can Stay

By Robert Frost

Nature's first green is gold,
Her hardest hue to hold.
Her early leaf's a flower;
But only so an hour.
Then leaf subsides to leaf.
So Eden sank to grief,
So dawn goes down to day.
Nothing gold can stay.
 
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The only way they bring back older COD's is if they slap a bunch of microtransactions in the multiplayer, even for games that never had them to begin with
 
One X Games GIF by Kinda Funny


Honestly I cannot fathom how Spencer remains employed EVERY major decision the man has made was the wrong move for xbox

You might think he has some sort of deep understanding on how gaming works, and then you see his work emails and you realize he is as knowledgable as the average GAF user.
 
I don't think anything can help Gamepass at this point outside of a major price drop.

Game streaming is just not the same as video or audio streaming and the amount of time and investment needed for videogames means that ultimately you are not getting a true bang for your buck unless the content quality is EXTREMELY high and consistent...and with Xbox it hasn't been...
 
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CoD peaked with this most recent release and will only go downhill from here. I can feel. There is a time when you can just feel the whole zeitgeist wanting to jump in and now that thing has been tried. I can see the high water mark where the water crested and it's starting to recede.

/remindme 10 years

You think I'm joking but wait and see.

My prediction for 10 years. Slow devaluation of all the IP MS has purchased so far. Instead of nurturing new IP and experiencing that early growth phase they bought IP either in its prime or in most cases just past it. Today is the best the IP they own will ever be. There is something lost when we skip the early/youth/growth/nurture stages of an IP.

This is public domain but I'll attribute it.

Nothing Gold Can Stay

By Robert Frost

Nature's first green is gold,
Her hardest hue to hold.
Her early leaf's a flower;
But only so an hour.
Then leaf subsides to leaf.
So Eden sank to grief,
So dawn goes down to day.
Nothing gold can stay.
People have talked about the demise of COD for years now so you say it still has another 10 years in it even if not being at the very top of the charts?

I think MS would take that
 
Cool, more games added to GP so people can play it for cheap. Surely this will be a popular decision in the wake of the Switch 2 game price hikes.

One X Games GIF by Kinda Funny


Honestly I cannot fathom how Spencer remains employed EVERY major decision the man has made was the wrong move for xbox
My prediction for 10 years. Slow devaluation of all the IP MS has purchased so far. Instead of nurturing new IP and experiencing that early growth phase they bought IP either in its prime or in most cases just past it. Today is the best the IP they own will ever be. There is something lost when we skip the early/youth/growth/nurture stages of an IP.

This is public domain but I'll attribute it.

Nothing Gold Can Stay

By Robert Frost

Pretty short sighted imo. We could all see it.
Infact they likely sell less COD now. Then again the Xbox is dead last and half dead but they surely lost sales on people Gamepass trying and quitting along with full copy sales.
troy-community.gif
 
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I guarantee you Activision's monetization per player is way higher today than 10 years ago
Perhaps but this is more likely to be due to the rise of warzone and people spending more on newer games but in terms of actual monetization model I'm not sure. The likes of Modern warfare remastered from 2016 had lootboxes, meaning it was like gambling to get what you wanted and you had to keep on spending.
 
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The last couple of CODs have been on GP and they are still the #1 last year and #2 the year before (the glorified DLC one) top selling games

So either GP is dead and no one plays it or so many people are on GP that its going to kill the top selling game

I can't keep up
Im not hating COD.
Of course its also going to be #1 - it remains a juggernaut. I buy em myself.
Nor am i saying GP is dead- im sure they got some extra subs due to the game - on a monthly subscription. Nor kill it.
But whats the metric here with GP and that eating up sales of full game purchases? or is it just gauging engagement?
 
How would they get more sales by selling on less platforms?

Xbox sells like shit.

And everybody who already owned an Xbox was already loaded up on like 50yrs of the GamePass $1 promotion. So not only would that net them no additional subs growth, it would tank the profitability of Activision and their games.

GamePass is a terrible service for AAA games, and MS thinking they could lure away PS owners by strong-arming them through acquiring all the existing third party content and forcing it exclusive was a pipedream.

Not only did it backfire horrendously, now PS owners have it better than ever before, because MS is forced to continue supporting PS with Activision games and also is forced to put their first party MGS games on PS and Switch in order to keep their gaming business afloat.

Spencer is fucking clueless and made the most prolific own-goal with the Xbox business in history.... worse than anything his predecessor did.
With the billions they spent on Activision, they could have instead use it to run a normal Console platform with normal games, and the money would have lasted them more than ten years even if they didn't make any profit. Xbox could have limped along as a gaming console for at least 2 more game generations if they had kept their heads down and not draw attention from head office.

Instead Spencer decided to self destruct. Their miscalculation was the Activision was physically more profitable than Xbox itself. So when they bought Activision with the intent to sacrifice it to boost Xbox, Microsoft CEOs stopped it and reversed the decision. The bigger fish eats the smaller fish. Activision was bigger, so Activision eats Xbox and made the entire thing Third Party.
 
And if COD didn't move the needle significantly on Game Pass subscriber numbers, there's no real hope that anything will. So how long does the Xbox brand keep this service around in it's current form? Are they ever able to divorce themselves from it and be a regular game publisher again, or are they essentially forced to ride this thing into the ground?
 
And if COD didn't move the needle significantly on Game Pass subscriber numbers, there's no real hope that anything will. So how long does the Xbox brand keep this service around in it's current form? Are they ever able to divorce themselves from it and be a regular game publisher again, or are they essentially forced to ride this thing into the ground?
I think they are going to give GP more time for now. Probably see how high they can raise the price and get people to stick around as well as hope it grows in the future.
 
I think they are going to give GP more time for now. Probably see how high they can raise the price and get people to stick around as well as hope it grows in the future.

Sure, but that's my point - what reason do they have to think it will grow in the future? They've thrown the kitchen sink at it in terms of benefits and features, but the subscriber numbers have been flat for a few years now. All indications are they've reached market saturation for that type of service. They're in a horrible spot. They make too much money off Game Pass to unwind it now, but they also can't seem to get any more growth out of it.
 
People have talked about the demise of COD for years now so you say it still has another 10 years in it even if not being at the very top of the charts?

I think MS would take that
I think after the Verdansk hype wears off they are actually screwed to be honest.

Overall player numbers and especially multiplayer interest is at an all time low, at least since Warzone launched.

What do they pull out of their ass next to win players back?
 
There are hundreds of Activision games in the back catalog which are
1. Not backwards compatible
2. Not on Game pass
3. IP's left to die

There is so much more they can do.

Need an Atari 50 update with the Atari 2600 Activision games (with protypes and interviews). Those were the best 2600 games and most are still fun.
 
They make too much money off Game Pass

Do they though ? If I recall correctly GP revenue is like less than 1/3 of their overall Xbox games and services revenue, and since they spend billions on deals and their own game development, I am not sure they're making « too much money »
 
There are hundreds of Activision games in the back catalog which are
1. Not backwards compatible
2. Not on Game pass
3. IP's left to die

There is so much more they can do.

Need an Atari 50 update with the Atari 2600 Activision games (with protypes and interviews). Those were the best 2600 games and most are still fun.
Yep, MS needs to start working with what they got. This shit is easy.
 
To be real, Xbox literally had the gaming world by the throat last year with an absolute banger of a showcase. Finally set to deliver on great exclusive games that could tip the scale and get them on the path back to what we all fondly remember the 360 as. But……

They gave in to short sighted-ness and immediate return on investment. Sacrificing their brand.

They can say that "rising game costs, blah blah blah" So therefore we need IP on every device. But there is nothing to suggest rising cost will change. So now you've put your games everywhere while sacrificing your brand…and now what?

Well, they're gonna be in no position other than to raise gamepass prices even further. Thus removing any real sense of value unless you care about maybe 1-2 "1st party" per year and a bunch of old games??

They're probably punching air after seeing what Nintendo did with their pricing
 
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I don't think anything can help Gamepass at this point outside of a major price drop.

Game streaming is just not the same as video or audio streaming and the amount of time and investment needed for videogames means that ultimately you are not getting a true bang for your buck unless the content quality is EXTREMELY high and consistent...and with Xbox it hasn't been...
MS only option to get the gaming market is to purchase Steam and roll every thing into Steam.

And yes, that would be an awful thing for PC gaming.

Thankfully Gabe aint selling, but that's the only acquisition MS could make that would move the needle.

Plus, I doubt the shareholders are going to allow another acquisition.
 
The last couple of CODs have been on GP and they are still the #1 last year and #2 the year before (the glorified DLC one) top selling games

So either GP is dead and no one plays it or so many people are on GP that its going to kill the top selling game

I can't keep up
Still number 1, but it didn't result in any new GP players and had less sales on xbox than previous years.

please tell me how that is a gain.
 
Still number 1, but it didn't result in any new GP players and had less sales on xbox than previous years.

please tell me how that is a gain.
I don't know about long term but pretty sure MS said it caused the biggest spike in GP history though likely people only paying for a month to play the campaign

Besides I didn't bring up anything about growing GP I just said it didn't hurt COD sales and that money now goes right to MS as well now
 
Anyone with half a brain knows that GP or any other video game services have a certain limit of potential customers regardless of what games are included in the subscription.

This EPIC FAIL happens because MS execs have always been tourists in the gaming industry.
 
well no shit i know there are big hoops to get the old activision stuff on gp but if they had done that fast that would have helped grow the numbers some imo
 
I don't know about long term but pretty sure MS said it caused the biggest spike in GP history though likely people only paying for a month to play the campaign

Besides I didn't bring up anything about growing GP I just said it didn't hurt COD sales and that money now goes right to MS as well now


True.

 
It was simple. Buy activision and make EVERYTHING exclusive to Xbox. But no, they werent long gamers and wanted to make all that money back as quick as possible. Now the Xbox brand doesn't even have an identity.
 
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I mean, Game Pass (and the overall Phil Spencer vision/master plan) hasn't helped Xbox AT ALL. The Business Update was the dead giveaway.

Going forward after that fateful day (which is what we're currently experiencing), Xbox has been pivoting like crazy. Why the fuck are they suddenly pushing Play Anywhere again (a 9 year old initiative whose adoption has been declining for years?)

I don't think MS / Xbox (as a video game dev-publisher) has ever had to deal with an endeavor as insanely big, expensive, and ongoing as Call of Duty. These mfers can't even do actual marketing for their games, and now suddenly they have to deal with CoD?.... i think MS/Xbox are spooked at how much money they have to spend to keep the machine going. (Its a business)

Several weeks ago, my YT feed was showing content creators talking about how Warzone 2.0 was going to be axed if the next map didn't bring people back (and it seems it did), they always complain about SBMM, cheaters, and all the skins make CoD silly. 🤷‍♂️

But as I said once: I think CoD (Activision in general) has been working in overdrive mode for a while now; they've already shown some cracks in the pipeline. Is MS/Xbox going to alleviate the pressure or they will make thing go boom? I will give them 3-5 years

speaking of:


how big this drama is for the algorithm to push this?
 
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It was simple. Buy activision and make EVERYTHING exclusive to Xbox. But no, they werent long gamers and wanted to make all that money back as quick as possible. Now the Xbox brand doesn't even have an identity.
They don't give a shit about identity, shareholders were sick and tired at the money thrown away (from their perspective) on video games. They want to squeeze as much money out of it as they can, as quickly as possible. You know what is really perplexing? The recurring revenue model is not a bad idea, it's that after deciding on the new direction, they left the same dumbass team in place like idiot Phil Spencer, who should have been fired years ago.

Phil Spencer failed spectacularly at the old model, why would he succeed with the new one? That should have hired someone like Amanda Northcutt or David Gardner with experience in this sector.
 
Microsoft was hoping that the purchase would help convince more players to sign up to the service as well as push more studios to releasing their games on the subscription-based platform.
Did they really think this?
"To encourage you to add your game to our service, we have added the biggest game out there as competition for you"
 
It maybe didn't drastically get new users, but I think it drastically got older users to resub and kept people going longer than usual. Long term it will just kill the brand of call of duty. Though when game prices are all 80-100 on consoles, gamepass will be looking still worth the value and not diminishing user numbers is a win too.
 
It maybe didn't drastically get new users, but I think it drastically got older users to resub and kept people going longer than usual. Long term it will just kill the brand of call of duty. Though when game prices are all 80-100 on consoles, gamepass will be looking still worth the value and not diminishing user numbers is a win too.
As if GamePass can afford to keep going at the same price if single games are increased to 100 dollars. Xbox would be absorbing the price difference which affect profitability.
 
It was simple. Buy activision and make EVERYTHING exclusive to Xbox. But no, they werent long gamers and wanted to make all that money back as quick as possible. Now the Xbox brand doesn't even have an identity.
Sorry to tell you this, but it didn't have an identity before that. They had numerous opportunities to make gains (Starfield) and they went nowhere.
 
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