thing is, they are very influential. tons of verified game devs and journalists post there. lots of youtubers and streamers too. this story started on the weekend and they were openly discussing how to proceed. saying "why aren't people writing about this?" when journalists are on the very message boards is a pretty powerful thing. they were saying "Let's spread this around and email streamers to warn them" they were planning coordingated attacks. you can't just "cancel" them somehow. Era is made of a lot of people in positions of power. this was brewing over the weekend and probably about to spill into a massive clusterfuck of negative press. Ion Fury devs had to do something.
this is why the Fury devs are providing several approaches to address the issue, to nip this in the bud before it blows up way out of control. this way they already have several responses before the first article dropped. they know the power of that site and saw things about to blow up in their face and like it or not they had to have a response to it. saying "Fuck that" would have been a nice victory against a message board, but it would have tarnished them in the eyes of many influential people, the journalists who use Era, their coverage would suffer, and right during the all-important first week of sales. they were kind of fucked, so they had to do something. blaming them for it is silly.
the game is still purchaseable and playable without any "censorship" for the time being. and it rules. play the game, people, it is awesome. the same people you thought made the game a few days ago still made it. it is still a good game!