personally I’m of the opinion that a lot of the issues we’re seeing with both games and films is not necessarily a matter of “wokeness” per se; it’s possible to make an excellent game or narrative that has “woke stuff”. Rather the problem is that males and females play and fantasise in fundamentally different ways.
Lego for many years struggled to work out why they couldn’t attract female fans, and spent a fortune on research to work out why and how to address it. After many years and a ton of money, they discovered the reason was that males like to imagine they ARE some X badass character doing amazing things they could never do in real life, they want to imagine they ARE Batman etc. (power fantasies basically) where as the way girls play is they want to make their characters/toys more like THEM, look like them, and have them do things they do or can relate to, ie dressing up Barbie dolls, having toy tea parties etc.
Obviously there’s edge cases from either gender, but that was the broad basis of their findings, so they span our Lego friends, which was more built up around that philosophy. They span it out because changing their existing product to appeal to this new audience would quite understandably degrade the experience for their existing male dominated audience, whilst also have a load of stuff that lacks appeal for their new audience, because the two forms of play are not overly compatible.
Games companies, which have also been male dominated and wanted to attract a broader audience, and more diverse creators are battling the same issue. But have approached it differently, likely principally because games are crazy expensive to make, they aren’t spending hundreds of millions making entirely new games “for women” that may or may not buy them. Instead they are shoehorning in and changing existing styles of play and narrative beats and character designs to appeal to this demographic. They are also hiring female game makers and writers etc, so that style of play and narrative appeal finds its way into the games they make. The end result is a degraded experience for their existing primarily male dominated audience. You can try all you want to force things into a FPS murder sim to make it appeal more to women, it’s never going to because just not that many women want a power fantasy where they run around murdering things, even if the story line is some emotional interpersonal drama and the characters feel relatable and like they could be them. But it will 100% make it less appealing to a sizable portion of the male audience.