I think their next few years look better than they have in a long while, assuming that their games hit well - Indiana Jones, Doom, Fable, Perfect Dark, Blade, etc.
Their strategy on the surface may seem tumultuous but it's just the slow transition, without much transparency, to becoming a full blown publisher. Looks like everything Activision and Bethesda is going to be day and date. It will be interesting to see what their traditional core studios (not made from acquisitions -- Fable, PD, Gears, etc) will do. Hopefully they also transition to day and date because Sony's role in the console market is too big to ignore.
I doubt I support Xbox hardware any further, but will gladly pay full retail price (which I prefer over GamePass) for their quality titles.