Kotaku: SCEA's Koller on the state of PS Vita

Exactly, and you don't appeal to people who own a ps3 by providing them with the same games, but for more money, on a different system. You can appeal to them on some levels while offering exclusives.

You can do both exclusive games, and ported games. Both have their places.

I would be even happier if Vita can play ported PC games and iOS games too.
 
That's exactly what they were targeting for the first year of the device. Makes sense, considering Vita launched with barely no services, apps, and only 20-30 games.

It's the natural evolution of a new gaming platform. Unfortunately some people expected the Vita to compete with iPad right out of the gate.

I'm sorry, but; :lol

Natural evolution?
Expected to compete with IPad?

It isn't a natural evolution of any system to sell less then 75k in it's third month in NA, constantly sell 7k a week in handheld land, have basically zero presence during the conference at your first E3 on the market, and have a very few compelling exclusives going froward.

And compete with the IPad? People are worried if it can keep up with the Dreamcast right now....
 
You've asked a wide range of people and ages about their desires to play handhelds? I call bullshit on this.
I asked groups of kids around 14 years old, late teens, mid-twenties, and early thirties. All played COD. None cared about playing it on a dedicated handheld. Obviously a tiny sample set, but these are the people Sony are marketing to.

the Success of Nova and Modern Combat on iOS shows that people apparently DO want to play FPS games on handhelds.
Then it also proves people don't give a shit about two analogue sticks (or game quality). Nova sells because it varies from cheap to very cheap, and is playable on devices they already have. Very few (if any) people buy a touch/iphone for Nova. It's not a system seller. It's not the magic ticket that will get everyone buying vitas.
 
I would say they marketed Uncharted as a "real" entry.

Was it called Uncharted 0 or Uncharted 4? No? "Oh, it's a spin-off!"

When all of your mainline games are numbered, a game released without a number will be viewed as a spin-off, even if that's not the case. Resident Evil: Revelations suffered greatly because of this.
 
I'm sorry, but; :lol

Natural evolution?
Expected to compete with IPad?

It isn't a natural evolution of any system to sell less then 75k in it's third month in NA, constantly sell 7k a week in handheld land, have basically zero presence during the conference at your first E3 on the market, and have a very few compelling exclusives going froward.

And compete with the IPad? People are worried if it can keep up with the Dreamcast right now....

I agree Sony mishandled the marketing. This interview article is an example. The missing Vita presence in E3 is another. The Heaven event is yet another one, so on and so forth.
 
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Basically this. I don't need to point out how he contradicted himself in the exact same interview multiple times, as plenty of people have already done that.

I still maintain that the Vita is one sexy, sexy piece of hardware. It's really too bad that Sony's doing everything in its power to keep me from wanting to actually get one.
 
Uncharted: GoA really felt like a B effort for me. People argue that shooting pace and platforming was better than the consoles Uncharted, but lets face it, Uncharted never had good shooting or platforming, including U:GoA. It's all about spectacle, and in that regard the Vita version does fall flat compared to the console Uncharted's.

PSVita is basically just a portable PS3.
If only that was true... I would buy Journey for my Vita right now.

Have you played Unit 13? They also have Resistance and Killzone on the platform. How many first part shooters does a platform need in the first year?
Is Killzone releasing this year!?

Maybe it goes against your personal preference, but that doesn't change the fact that Gravity Rush is an extremely unique and ambitious title (like Kid Icarus).

Well, Kid Icarus also has a PvP element that really arguments its (relative) deep looting/crafting system. Gravity Rush is a nice gaming concept that will make a good one time ride. Kid Icarus is the kind of game you can immerse in for months.
 
as long as the vita doesn't start selling 20k-40k a month in the states, regularly (less than 200k a month ww), then i think they're going to do fine in the long run. sony just kinda has to keep the system out there and hope it does like the ps3 did and eventually get ports from other consoles. once that happens, and a big enough audience has found the machine, exclusive games should start doing better and the system should last at least a few years.

i can't see sony pulling the plug on the thing. they're going to do what they can to keep it around for a while.
 
I'm sorry, but; :lol

Natural evolution?
Expected to compete with IPad?

It isn't a natural evolution of any system to sell less then 75k in it's third month in NA, constantly sell 7k a week in handheld land, have basically zero presence during the conference at your first E3 on the market, and have a very few compelling exclusives going froward.

And compete with the IPad? People are worried if it can keep up with the Dreamcast right now....

Well, for Sony it is. The Wii was a hit out of the gate; the PS3 was something that only appealed to PS2 fans its first year. The Vita is being targeted at PS fans. It's how Sony rolls things out.

And please notice I'm not discussing the sales numbers of the device, mainly because I don't have enough numbers to think I'm qualified to do so. I'm merely commenting on the market Sony is targeting with the Vita right now.
 

perfect haha.

I think Vita will do fine in the long run... but it seems Sony really has no clear direction with it.

Well, for Sony it is. The Wii was a hit out of the gate; the PS3 was something that only appealed to PS2 fans its first year. The Vita is being targeted at PS fans. It's how Sony rolls things out.

And please notice I'm not discussing the sales numbers of the device, mainly because I don't have enough numbers to think I'm qualified to do so. I'm merely commenting on the market Sony is targeting with the Vita right now.

I'm sorry but everything you are saying is spin. PS3 only appealed to PS2 fans? 90% of the home console market was PS2 fans!
PSVita is only targeting PS3 owners? Even if true.... why would sony do that? Is it something intentional or out of necessity? Is it something good or something that simply happens to be true? Targeting only your priorloyal fanbase is a recipe for contraction and disaster...
 
as long as the vita doesn't start selling 20k-40k a month in the states, regularly (less than 200k a month ww), then i think they're going to do fine in the long run. sony just kinda has to keep the system out there and hope it does like the ps3 did and eventually get ports from other consoles. once that happens, and a big enough audience has found the machine, exclusive games should start doing better and the system should last at least a few years.

i can't see sony pulling the plug on the thing. they're going to do what they can to keep it around for a while.

I dunno, my current theory is that there's no global strategy for the thing for a reason. Whatever their motivation, Sony is being as half-hearted as possible about the system and I wonder if someone at SCEA still fully believes that Playstation Suite is the future and handhelds are the past and they're hoping the Vita becomes a casualty sooner rather than later.

It would not be the first time an American branch has tried to kill a system.
 
I dunno, my current theory is that there's no global strategy for the thing for a reason. Whatever their motivation, Sony is being as half-hearted as possible about the system and I wonder if someone at SCEA still fully believes that Playstation Suite is the future and handhelds are the past and they're hoping the Vita becomes a casualty sooner rather than later.

It would not be the first time an American branch has tried to kill a system.

yup... the lack of enthusiasm from sony at e3 was worrying... They know the system is struggling or at the very least that the perception is that it is struggling.. yet they did nothing.

Just like with advertising, the more sales every dollar invested will give you the more you are willing to invest. It is possible that Sony does not believe investing in the Vita is a worthwhile endeavor.
 
At some point the market reaches a saturation point hardware wise. I just don't think someone can say that the PSP isn't doing well when it was one title away from being the most popular software platform by title last week.

In the last 10 weeks, there were a couple times Wii had the second most titles in Top 50 and this week it has has one more title than PS3 in Top 50. By your definition, Wii is still doing very well which is not the case.

When you have a big enough user base, you will sell enough software showing up at the low end of the chart. However, it doesn't mean the platform is doing well especially considering the numbers declined from year ago.

as long as the vita doesn't start selling 20k-40k a month in the states, regularly (less than 200k a month ww), then i think they're going to do fine in the long run. sony just kinda has to keep the system out there and hope it does like the ps3 did and eventually get ports from other consoles. once that happens, and a big enough audience has found the machine, exclusive games should start doing better and the system should last at least a few years.

i can't see sony pulling the plug on the thing. they're going to do what they can to keep it around for a while.

would be awfully close now for May.
 
I don't want console games on the go. I want console games on my console. I want portable games on my portables. Lumines. And more games like it. But based off that interview, this thing wont be touching PSP's success.
 
sounds like it's selling how they wanted it to. maybe their expectations are low. idk.

It is so very far from being anywhere near their expectations. Iwata is very unique in that he will come right out and say that something is falling short. Sony's execs are not like Iwata in that respect.
 
The Vita needs more rpgs, it needs more combat action games...games that are more compelling to play on the go...Uncharted is a decent fit for Vita, but not even as ideal as something like Diablo for me
 
At some point the market reaches a saturation point hardware wise. I just don't think someone can say that the PSP isn't doing well when it was one title away from being the most popular software platform by title last week.
Things vary week to week, but PSP software sales for big franchises like Yakuza or Persona are also down significantly YOY. The platform's very much on the way out, and Vita isn't picking up it's slack.
 
I dont understand how they can mess this up so badly.

I'm no astronomer or whatever but creating a successful handheld gaming device seems pretty straight forward and simple.

You have to have a Benedict Arnold pretty high up in your company, an Anti-Luck Generator somewhere hidden near your break rooms, and a Satanic Idea-Worm planted in all of your employe's skulls order to mess shit up this bad.
 
Things like CoD and Assassin's Creed portable do not interest me. I'm sure plenty of other people feel the same way. Recently I played Resistance: Burning Skies and I felt it was such a misfit for the system. Sony should try and get the Vita to a respectable install base as soon as possible to increase third-party support. Once they lose that momentum it will be hard to revive the system. Nintendo knew that and did a hasty price cut, and it worked.

I know Sony isn't going to do anything in the system's first year and will play a wait and watch game, but interest levels are dropping rapidly. And comparing this situation to the PS3 makes no sense; PS3 had full support of Sony's first-party studios, the Vita doesn't.

This is a pretty depressing interview. *shrugs*
 
well if it did about 110k for us + japan, i was thinking it wasn't too big a stretch to say that the entire rest of the would could make up the 90k.
If you're talking the calender month of April - WW sales were probably right around 200k plus or minus a little bit.

But I feel pretty safe in saying that sales probably dropped below 50k per week somewhere around mid-April, and they haven't crossed back above that threshold since then.
 
It's also true that the majority of "buy once, get both" games are published by Sony. Not all third parties will want to extend this sort of offer. It's good that Sony isn't forcing other publishers to do this, but I hope that Sony continues this practice so that their "leadership by example" encourages third parties to step up and offer similar deals.

Could be wrong on this, but i recall seeing a AC3 and AC3:Liberation bundle available for preorder on the European PSN Store. Hope we can see more of these $80 bundles in the future.
 
If you're talking the calender month of April - WW sales were probably right around 200k plus or minus a little bit.

But I feel pretty safe in saying that sales probably dropped below 50k per week somewhere around mid-April, and they haven't crossed back above that threshold since then.

i think if tgs comes and goes with nothing noteworthy, and the situation in japan has remained largely the same (under 10k a week), and if the thing fails to do anything in america during the holidays, then it probably won't see its second birthday. the machine would basically be dead in 2013.
 
I think it's a given that we'll get game announcements at TGS. Most of these projects had to be in the works since before last summer.

But I don't know if we'll see something that changes its fortunes to a significant degree.
 
i think if tgs comes and goes with nothing noteworthy, and the situation in japan has remained largely the same (under 10k a week), and if the thing fails to do anything in america during the holidays, then it probably won't see its second birthday. the machine would basically be dead in 2013.

They'll have Monster Hunter at TGS. Otherwise they won't even be able to explain themselves to their investors.
 
PSO2 might actually do something with the system if it arrives in a timely manner.

But man does it look grim. Most of the PSP faithful publishers have moved to PS3DS.
 
Here's my question, what happens when the PS4 launches and Sony's first party console development has all moved to that? You lose the PS3 ports and then what happens to the software picture on Vita?
 
Vita is already awesome with its own unique games. Vita is also awesome with conversions of popular games. It's possible to have both of these categories on a single system, you know.

Of course, but how would the system be considered by gamers at large if at any given point most of its library was hand me downs. Look at how most people talk about the 360 when they compare it's retail lineup to that of the PS3.
 
Here's my question, what happens when the PS4 launches and Sony's first party console development has all moved to that? You lose the PS3 ports and then what happens to the software picture on Vita?

I don't think Sony's first party was doing much of anything on the Vita anyways so not a huge loss there.
 
Fun fact: there is literally not one retail Vita title scheduled for release in the US in between Lego Batman 2 (June 19) and Ragnarok Odyssey (August 21). At least Sound Shapes is in that window...

And?

That period has always been shit as no developer targets it when 3 months later you are hitting the holidays.
 
Here's my question, what happens when the PS4 launches and Sony's first party console development has all moved to that? You lose the PS3 ports and then what happens to the software picture on Vita?

woah woah woah.

Baby steps.

First the vita must survive to ps4 launch.

Then... yeah, it's gonna be in the wii U problem, but without mario to keep it afloat.
 
You know, after all this time you would think they would seriously take a look at what types of games Nintendo and 3rd parties bring out for the DS/3DS and get a fucking clue from that.
 
The making "handhelds into consoles" or "console games on handhelds" never make sense to me, considering that handheld games have always been games that were on yeterday's consoles. We just spent a lot longer in 2D land on handhelds because it was what was technologically and financially feasible at the time. But that doesn't mean we hadn't been playing Castlevanias, Metroids, JRPGs, etc on handhelds to begin with. The idea that there has to be some sort of inherent separation is silly to begin with, and generally is done in comparison with Nintendo and Sony even though Nintendo has always had what were once "console" games on their handhelds.
 
I think it's a given that we'll get game announcements at TGS. Most of these projects had to be in the works since before last summer.

But I don't know if we'll see something that changes its fortunes to a significant degree.

It is a given that the 3DS owns 90%+ of the new handheld market in Japan, something the DS did not achieved (it was more like 66%). I expects tons of games on 3DS at TGS and not much on Vita, except games in the works since before last christmas.
 
"I think, unfortunately, a lot of those stories were written before Vita even launched," John Koller, Sony's head of hardware marketing told me last week in Los Angeles.

Did he REALLY just accuse the press of pre-baking stories about Vita's failure to capture the market, like the press was bullying them into failure by manufacturing the facts? SERIOUSLY??!?

Way to alienate the people who are going to be the voice to your market for the next generation, Sony. Really, bravo.
 
Did he REALLY just accuse the press of pre-baking stories about Vita's failure to capture the market? SERIOUSLY??!?

Way to alienate the people who are going to be the voice to your market for the next generation, Sony. Really, bravo.

Well, he's right. The shame is he doesn't even realize that was his problem to fix.
 
I have a ps3, why the fuck would I want the exact same experience on my handheld?? Come on Sony I want to see the vita succeed.
 
Well, he's right. The shame is he doesn't even realize that was his problem to fix.

If the initial press reaction was anything to go by, they wanted Vita to do anything BUT fail, and I cant blame them for wanting that. It's this idea that editors had stories of failure at the ready for a sign of weakness, when there are too many factors to consider for such a thing as a market failure of a device now, is ludicrous. I've seen irreconcilably-fanatical console warriors with better attitudes towards the press than he has. Thankfully, I'm not one, but if I were a journalist, I'd tell Sony to go hug a barb wire fence with this bullshit adversarial "woe-is-me" victim attitude.
 
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