Bellator MMA confirmed that they will be moving to Friday nights for live shows in the fall.
The promotion will run its second season on Spike in the 9-11 p.m. time slot starting on 9/13, moving from Thursday, to avoid the National Football League games on the NFL Network, according to Spike President Kevin Kay in a story at SportsIllustrated.com, which first broke the story about the new time slot. A Bellator source confirmed the story to us. Spike sources stated that it has not been determined how many weeks the season would be.
The night is notable because Bellator had run on Friday nights on MTV 2 throughout 2012, and ratings were down 18 percent from its 2011 numbers, on Saturdays. The promotion moved off of Saturday because of frequent competition from UFC events, as well as major boxing shows, But Friday nights, due to the lower number of males in the demo that MMA draws from being out, has been thus far a graveyard for the sport.
The Ultimate Fighter moved to Friday in 2012, and even with a revamped live format, did record low numbers. Going back to the old format only caused another decline, This caused the move to Tuesdays, where numbers increased significantly. The lows weren't because of the shows competing with each other, as Bellator ran from 8-10 p.m. and Ultimate Fighter from 10-11 p.m., although there was some bleed-over since Bellator main events frequently ran past 10 p.m.
Kay said in the story that what happened on MTV 2 was not an indicator of what would happen on Spike, given Spike is a much higher rated channel, with a higher profile and reaches more homes.
In 2011, on Saturdays, Bellator averaged 204,000 viewers in the spring, 229,000 for monthly summer specials, and 186,000 in the fall, which frequently went against major UFC and boxing matches that year.
In 2012, on Fridays, Bellator averaged 155,000 viewers in the spring, 180,000 for the monthly summer specials, and 162,000 in the fall.
But it's going to be tough, because Bellator is also moving away from its TNA lead-in.
Spike's previous history, when it ran UFC and TNA together on Thursdays several years back, was that football hurt UFC numbers more than TNA numbers, which is why Ultimate Fighter moved to Wednesdays while TNA has remained on Thursday. A move from Thursday at this point for TNA would probably be disastrous.
There was no easy answer for where to move Bellator once the decision was made to avoid the NFL. For the fall, that would eliminate Sunday, Monday and Thursday. Saturday would buck college football, several UFC shows and boxing. Spike has its own Tuesday night block of original programming they didn't want to break up.
So this left either Wednesday or Friday, and with UFC running Ultimate Fighter every Wednesday in the fall on Fox Sports 1, as well as several live events, Friday became the best option.
I dont want to see Bellator going head-to-head with the UFC, said Kay. I dont think that makes any sense for fans. No matter who would win in that scenario, you dont want to not give the fans the choice to watch both.
Kay claimed that TUF on Fridays did more than 1 million viewers, and he expected with live fights to beat that number. The odds arent good for that, because with a wrestling lead-in, on Thursdays, a night with far more TV viewers in the demo, Bellator averaged 809,000 viewers those nights.
Fridays key competition would be Smackdown in the first hour, as well as ESPN 2 boxing (which usually pulls about a 0.4 rating) later that night.
Bellator starts its Fight Master reality show, on Wednesdays, on 6/19, but it will end before UFC starts its major Wednesday push with live shows on 8/28 and 9/4.
Bellator will also do monthly shows, the first being 6/19, over the summer, on Wednesdays at 8 p.m. The first show, from Thackerville, OK, will have the beginnings of the summer four-man light heavyweight and heavyweight tournament. The light heavies have King Mo Lawal vs. Seth Petruzelli and Renato Babalu Sobral vs. Jacob Noe. The heavyweights have Richard Hale vs. Vinicius Queiroz and Vitaly Minakov vs. Ron Sparks, plus War Machines return against Blas Avena.
The second summer show is on 7/31 in Albuquerque, with two five-round title fights with Ben Askren defending the welterweight title against Andre Koreshkov and Michael Chandler defending the lightweight title against David Caveman Rickels, as well as former UFC fighter Rob Emerson vs. Patricky Pitbull Freire. The finals of this past seasons welterweight tournament, the winner getting a title shot, between Ben Saunders and Douglas Lima, that was scheduled for this show, has been postponed a second time because Lima suffered a rib injury in training. The fight didnt happen during the spring season because Lima broke his hand during his semifinal win over Bryan Baker.
There will be a special live event on a Saturday, 9/7, a night that UFC has no event, which will be the Fight Master final which will be a live show that kicks off the fall season, before the move to Friday.
As far as The Fight Master show, the first episode was screened for reporters this past week in Los Angeles. The reports were that it was very different from Ultimate Fighter. In this show, the fighters picked who coached Bellator them during the season. But each of the four coaches, Frank Shamrock, Randy Couture, Greg Jackson and Joe Warren, could only get four fighters of the 16 who make the house.
The UFC ran the finals of season two of Ultimate Fighter Brazil, a show designed largely to be a live special on Globo, the largest network in the country, on 6/8 in the companys debut at the Paulo Sarasate Arena in Fortaleza, Brazil.
On paper, the show figured to have limited interest in North America. There were only a few Americans on the show. The big stars to the hot sellout crowd of 6,286 fans, were, aside from the main eventers, Godofredo Pepey, Erick Silva and Rony Jason, all Brazilian up-and-comers. The top three matches were Brazilian vs. Brazilian.
But the show was easy to watch, and ended up successful. Ten of the 12 fights ended before the time expired, with six in the first round and four in the second round. There were eight submissions in all, tying the record for submission holds set at UFC 2 back in 1994. Because of so many quick matches, and the fact they couldnt start the TUF Brazil final match until after 10:20 p.m. Eastern time because thats when the show started on Globo, Fuel was able to air 10 of the 12 fights during its three hour and 20 minute broadcast, which may be a record.
In the main event, Fabricio Werdum defeated Antonio Rodrigo Nogueira via submission with a second round armbar in a match that showed that its the mileage and not the age that matters. Werdum is only 14 months younger than Nogueira, but Nogueira has been in so many wars, that he had slowed down to the point he couldnt keep up, even on the ground. The scenario was completely different from 2006, when Nogueira was the experienced No. 2 heavyweight in the world, and Werdum had his Jiu Jitsu, but little else.
The win pretty well establishes Werdum as the most likely fighter to face the winner of Cain Velasquez vs. Junior Dos Santos for the heavyweight title. With the timing, Werdum may also be booked one more fight, against either the winner of Frank Mir vs. Josh Barnett (8/31 in Milwaukee) or Alistair Overeem vs. Travis Browne (8/17 in Boston) to determine a heavyweight title contender.
Werdum after the show talked about an idea of having he and Velasquez as coaches of the first Ultimate Fighter Mexico season. There is no date announced for such a show, but given the new network, some sort of a Latin American version of the show is inevitable. Werdum lived in Spain, speaks fluent Spanish, and does Spanish language announcing for UFC.
The show did a 0.64 rating and 313,000 viewers, making it the second most-watched show in the history of Fuel TV, behind only the 3/2 show from Saitama, Japan, headlined by Wanderlei Silva vs. Brian Stann, which did 485,000. The previous second place total, for prelims of a Jan. 19 show from Brazil where the main card was on FX, was 255,000 viewers. The number has to be considered surprising considering it was a foreign-based show. The peak rating, for the main event, was 399,000 viewers. The show was also the second highest rated in the Mens 18-49 target demo, doing a 0.88 rating, phenomenal for Fuel. It was also the second most watched overall day in the stations history. Leonardo Santos, a multi-time BJJ world champion, won TUF Brazil season two via second round submission over William Patolino, a 21-year-old who is among the youngest fighters on the roster. It was pretty clear all weekend how the second season of the show didnt have nearly the impact of the first in Brazil. The crowd was not that hot for this match as compared to the matches with the fighters who came off the first season like Jason, Daniel Sarafian and Pepey.
A funny story came out of the Thiago Silva win over Rafael Feijao. There is apparently some sort of a real life issue with Silva and the unrelated Antonio Bigfoot Silva. Thiago Silva said hed fight Bigfoot, but only if Bigfoot makes 205 pounds. Considering Bigfoot is probably a 290 pounder who cuts heavily to make 265, I dont see him getting to 205 any time soon.
The bonuses of $50,000 each went to Thiago Silvas win over Feijao for best fight (there were several in the running), Thiago Silva for best knockout, and Erick Silva for best submission (and there were several that would have won best submission on nearly every show.
The UFC actually under-reported the attendance at the 5/25 show in Las Vegas, although not the gate. They had announced 11,089, which would have been the lowest attended MGM Grand Garden Arena crowd since 2002. However, the actual attendance was 12,380, with 10,075 paid for $2,942,365. They were 1,403 tickets shy of a sellout the way they had set up the building. It was still UFCs lowest attended show at the MGM Grand since November 19, 2005, a show headlined by Rich Franklin vs. Nate Quarry.
Dana White this past week in an interview with SportsNet in Canada said that Georges St-Pierre vs. Johny Hendricks would take place in October, in the U.S. As noted before, Jerry Jones wants an October date at Cowboys Stadium with the idea of holding it at the same time as the Texas State Fair, with the idea so many tourists are in the Dallas area during that period. Las Vegas has been wanting a GSP fight for a few years, because they get so many travelers coming in from Canada. I just dont think GSP vs Hendricks is strong enough in a place where you need to have 30,000 people minimum in the place or it could be construed negatively. Hendricks lives in Dallas.
Another interesting piece to the fall season puzzle is that Jon Jones, who at first was wanting to fight in August, was told by his doctor that hes pushing his training on his bad toe too hard and needs to back off. Jones is now targeting October and Alexander Gustafsson. If you had two title matches on the same show and call it the 20th anniversary show, is Cowboys Stadium at that point viable? I think so. Also, the result of Anderson Silva vs. Chris Weidman on 7/6, both as far as the winner and how healthy the winner is, will play a part in fall booking and the potential of a 20th anniversary show, as well as Jones vs. Silva, which is a stadium caliber main event that could go with a second title match and have a shot at coming near UFC 100 levels of interest. At the same time, do they want to put the title bouts on the same show, rather than hold one of them off for November? Theyve got more PPV dates then they have genuine top tier drawing champions to fill, so theres a strong argument against doubling up.
Through the process of elimination, with all the other champions not available, if there is going to be a title match on the 9/21 show in Toronto, its either going to be Cain Velasquez vs. Junior Dos Santos, or perhaps Renan Barao defending against Eddie Wineland if Barao is recovered from his foot injury.