Who the hell would see The Phantom Menace more than once? I'd understand if you were shooting a documentary about how much ass it sucked, but otherwise, it just makes no sense.
I saw Phantom Menace twice. First was on opening night and we sat in the second row of a theatre with a monster screen.
Second time was a midnight showing a couple of weeks later in the same (this time nearly empty) theatre. I thought I might appreciate it more being able to see everything, but I think I liked it less.
On the 5 times I saw Phantom Menace the first time I loved it. The second time I liked it. The third time I enjoyed it but looked more at the effects. The fourth time I liked it. THe 5th time I nearly fell asleep.
I also saw Goldeneye 3 times. 1st time I liked it. 2nd time I hated it. 3rd time I liked it.
Every time I saw Bugs Life I loved it more and more.