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That click of the iPod wheel could double as teeth chattering. And with good reason.
Apple's mega-popular MP3 player _ with more than 8 million sold _ could soon be dethroned as the world's gotta-have gadget.
Electronics giant Sony unveiled its powerhouse entry into the hand-held gaming market during Wednesday's Consumer Electronics Show in Las Vegas, the long-awaited PlayStation Portable (PSP).
Released less than a month ago in Japan, the media unit is already fetching upwards of twice its retail price of $190 on eBay.
Yes. Media unit. For the PSP isn't just for gamers.
The 7-inch-by-3-inch device _ feted with a major coming-out party at the Hard Rock Casino _ can store and play music, display photos and even play movies. It's also capable of wireless connections and can hook into a PC with a cable.
An attachment _ sold separately, of course _ also powers it into a camera. So much is packed into the PSP that many experts believe Sony is suffering a loss with each unit sold.
The goal, according to Sony Computer Entertainment America President and CEO Kaz Hirai, is to "elevate portable entertainment out of the hand-held gaming ghetto."
Sales are expected to be quite uptown. At least 3 million PSPs will be shipped by the end of March, the same month it's expected to hit stores.
'`It will be the single, biggest gadget of the year,'' said Rob Bernstein, deputy editor of Synch magazine, a consumer technology magazine with a focus on new gadgetry. ``They're already saying they will sell 3 million by summer and I have no doubt. It's the closest thing to a sure thing.''
Nintendo, which has sold more than 16 million GameCubes worldwide, released its new hand-held Nintendo DS in late November, already shipping 1.4 million units to retailers. Retail cost is $150. But while Sony may be betting its success on movies, music and other media, its rival is sticking to the basics: games.
``We expected Sony to enter the hand-held business so we wanted to get the edge,'' said Nintendo Senior Vice President of marketing George S. Harrison, who set up a DS demonstration one floor above Sony's party. ``Their approach reflects corporate strategy _ music, movies. We're focusing on games. We have everything we need to compete.''