I thought the half time show was atrocious but the NFL's request is laughable. Last time I checked the NFL didn't lose sponsors and the subsequent Super Bowl was an even bigger success than the one in question. I'd imagine this is all for show; the story will slowly fizzle out, but not before decency groups get to pat themselves on the back.
The real loser here is NFL person who selects half time shows. There's always a cycle of out of touch controversial performances that lead to safe, sanitized ones. The Janet Jackson fiasco led to the Rolling Stones, The Who, Springsteen, etc. Then the NFL decided to make headlines with flabby 'n sick Madonna And Friends, who fucked up. So then we got safe Beyoncé and safer Bruno Mars. At this rate we'll get Taylor Swift next. Disgusting.