Now that the dust has settled on the primaries, its good to look back to see what impact Super PACs had on the process. Bills guest on the latest Moyers & Company broke down the state of play of the new landscape in political advertising, including pointing out the alarming impact Super PACs have had so far in the election. Of note, these two things jumped out:
Full transcript here: http://billmoyers.com/segment/kathleen-hall-jamieson-on-election-2012-media-tactics/
Anyone who was holding it against Obama for having his own Super PAC is crazy the new media landscape dictates that you gotta have one if youre going to stay competitive.
Anyone else think this election is going to get unprecedented levels of ugly? The period between conventions and election day are going to be awful.
The Pro-Romney Super PAC outspent the Pro- Santorum and Pro-Gingrich Super PACs twenty-to-one (!).
So far this cycle, outside groups including Super PACs has accounted for sixty percent of all advertising, versus three percent in 2008.
Full transcript here: http://billmoyers.com/segment/kathleen-hall-jamieson-on-election-2012-media-tactics/
Anyone who was holding it against Obama for having his own Super PAC is crazy the new media landscape dictates that you gotta have one if youre going to stay competitive.
Anyone else think this election is going to get unprecedented levels of ugly? The period between conventions and election day are going to be awful.