First, his answer to a question about the grave subject of wage inequality flaunts his gender bias: In his anecdote, Romney ostentatiously refuses to consider qualified applicants just because they’re men.
Second, Romney in this instance was hiring for positions largely about optics: He wanted women in his cabinet so he could say he had women in his cabinet. He recruited women to be women—not cabinet members.
Third, the binders response raises the specter of a still more hideous idea. Before answering the question, Romney had been reminded that women earn about 72 percent what their male counterparts do—and his response was to say, “Exactly! That’s why, given half a chance, I hire women!” Bottom line, Romney recruits women because they look good and they come cheap.
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Lastly, Romney’s remark exposed something on flagrant display all night. It’s that he’s a boss—and only a boss. He sees everything from the throne of a massive realm: Massachusetts, Bain Capital, and the many businesses he’s “had the privilege of staffing,” or however he puts it.
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“What plans do you have to put back and keep jobs here” in the U.S.—Romney said half-a-million manufacturing jobs had been lost in the last four years. “One of the reasons … is that people think it's more attractive, in some cases, to go offshore than to stay here. We have made it less attractive for enterprises to stay here than to go offshore from time to time.”
People think it’s more attractive to go offshore? I don’t know about you, but I’ve never met a single person—no Joe Neighbor or Sally Gastroenterologist—who says, “I’m going offshore, where it’s more attractive.”
Who goes “offshore,” then? Enterprises do. Corporations. The same entities that, in his heart, Romney still believes are people. When Romney speaks of turning every American into a small-business king, it’s his way of rhetorically transforming American citizens, who baffle him, into American businesses, which he understands.