Remember that ad speaking out on Palin's support for the aerial hunting of wolves?
Well according to a study by HCD Research and the Muhlenberg College Institute of Public Opinion, it is the first ad in more than a month that has broken through!
Flemington, NJ, September 16, 2008 A new national focus group among 312 self-reported Democrats, Republicans and Independents, revealed that after viewing a new ad by the Defenders of Wildlife Action Fund regarding "Palin's Wildlife Record", there was moderate movement among all parties toward Barack Obama.
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) on September 15, to obtain Americans' perceptions of a new ad which questions Governor Sarah Palin's record in regard to wildlife in Alaska.
"The ad which focuses on Governor Palin's record regarding the treatment of wildlife in Alaska seemed to strike a chord with voters," commented Glenn Kessler, president and CEO, HCD Research. "The recent ads from both parties have had little impact among voters. This is the first ad in over a month that seems to have broken through," he added.
Among the study findings:
The ad earned Barack Obama a Political Communications Impact Score (PCIS) of 29.4 and John McCain received a score of 5.9, resulting in a net score of 23.5 for Barack Obama. The scores can be compared to a mean score of 9.3 for previously tested Obama ads and 7.5 for previously tested McCain ads. To date, the total mean score for all previously tested ads is 8.3
The most prevalent emotional responses reported from voters were "angry" and "disturbed" after viewing the ad.
More here:
http://www.mediacurves.com/Politics/J7011-Anit-PalinAd-WildlifeRecord/
Also I was just sent an email from the group behind the ad seeing if I could donate to help it spread further. I can't though as I'm in Australia (the online form says they're not accepting international donations).
Thanks to more than 15,000 dedicated wildlife supporters, weve already been able to run the ad in Ohio, Florida and Michigan -- reaching millions of potential voters in key swing states that will help determine the outcome of the presidential election.
But the vice presidential debate is just one week away and there are still millions of potential voters across the U.S. who dont know about Governor Palins brutal aerial killing program, her proposal to dole out $150 for the severed forelegs of dead wolves or her $400,000 state-funded propaganda campaign supporting this awful practice.
Please consider donating today to make sure that millions of potential voters know the truth about Governor Sarah Palins brutal record and help us provide a voice for wildlife in the political process.
As the election draws closer, it is getting more and more costly to run our ads. But if you can help us raise $250,000 by next Thursday, we can keep our ad on the air in Ohio, Florida, Northern Virginia and Michigan for a few more days and run the ad in another key battleground state -- Colorado.
This is a powerful story. In less than two weeks, this video has been viewed on YouTube nearly 380,000 times. It has sparked news stories on Governor Palins awful environmental record in The Wall Street Journal, The Los Angeles Times, CNN and --just this past weekend -- a CBS Nightly News segment. And the TV ad has already been seen by millions of potential voters in Ohio, Florida and Michigan.
Spreading the Word
So far, your donations have helped run the ad in carefully selected key areas
Florida (Tampa)
Michigan (Lansing)
Ohio (Dayton and Toledo)
Virginia (Northern Virginia/Washington, DC)
With your help, we can also run it in more critical areas
Colorado (Denver)
Ohio (Columbus)
Other targeted areas before and after the vice presidential debate
Donations are being accepted here if anyone would like to lend a hand:
http://actionfund.defenders.org/palintv
