PS Store prices aren’t the same for everyone anymore — Sony experiments with dynamic pricing

Oof alert, extra large. Fucking brutal.


Wolverine $79.99



Wolverine $64.99

Get someone who was going to skip it to give $65. Get someone who was already getting it to give $10 more. Profits increase $75.
Thats not what this is. The price did not go up for any title.
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Using Wendy's as an example again, the pricing can dynamically increase on surge times, like a 10 piece nugget box will cost more during lunch hours cause that's when they expect people to buy it.
Your logic would have only worked if Sony increased any of the prices.
 
Thats not what this is. The price did not go up for any title.
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Your logic would have only worked if Sony increased any of the prices.
I guess we'll see. I dont trust this shit one bit. People are already reporting inconsistent PS+ sales right now. Maybe it didn't go up yet, but its not going down for everyone at the same rate either.
 
I just hope that Sony won't retaliate and find a way to block psprices from tracking all of their prices. For me it's the best site to wishlist games, check new releases (and avoid trash games) and, most of all, track price history.
 
What does this mean? Dynamic pricing, what? They fleece those willing to pay more but they'll offer it me cheaper because I historically pay less?
It means different regions have different prices. It doesn't change prices person by person depending on how much they think that person will pay, lol.
 
Wait...did anyone click the link? This is what mine says in Portuguese:

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Translating:

Sony is testing dynamic pricing: one game - different prices on the PlayStation Store
November 2025 · PSprices.com

Sony has begun A/B pricing tests on over 50 games in European regions of the PlayStation Store. The same game may offer different prices to different users — with discounts of up to 17.6%.

What's happening?

Starting in November 2025, some PlayStation Store users will see experimental prices that are significantly below the standard retail price. Presumably, this is a Sony-controlled A/B test to study pricing specifications.

The OP (probably on purpose) says "Price differences range from 5% to 17.6%" not mentioning if they are increasing or decreasing with what purpose? Sounds like Sony is testing how to do discounts in a different way. If anything, no one loses and some might win. No one is getting prices above the normal price.
 
I wishlist everything and just wait for 50% off or more. I got tired of marketplace shenanigans years ago. Almost no games are worth $70 on day one anymore to me.
This is what I used to do also. 70$ doesn't mean as much anymore so I don't mind going day 1 but back in the day it wasn't an option for me.
 
Mean while here in Brazil, Silksong for example is 100% more expensive on the PSN than on Steam, MS or Nintendo store.
 
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Wait...did anyone click the link? This is what mine says in Portuguese:

sony.png


Translating:



The OP (probably on purpose) says "Price differences range from 5% to 17.6%" not mentioning if they are increasing or decreasing with what purpose? Sounds like Sony is testing how to do discounts in a different way. If anything, no one loses and some might win. No one is getting prices above the normal price.

I did. The closest analog to this that I can think of is that GoG often sends out exclusive discount codes for specific titles that are currently on sale that exceeds the discounts on the sale price.
 
Sony continues to be garbage this generation and sink Playstation further into the toilet. I hope all of their bullshit this gen bites them in the ass and causes mass exodus when PS6 gen hits. I'm definitely one of them.
Things will become really interesting if Magnus based devices have no online paywall. And if Sony will still be charging for Cloud Saves between Home Console and Handheld or PC Store.
 
Where does all of this end? AI flags your account as someone who loves persona based on trophy data so they never let you get the discount sale price on a digital version of that game because they think you'll cave and pay more?
 
Wait...did anyone click the link? This is what mine says in Portuguese:

sony.png


Translating:



The OP (probably on purpose) says "Price differences range from 5% to 17.6%" not mentioning if they are increasing or decreasing with what purpose? Sounds like Sony is testing how to do discounts in a different way. If anything, no one loses and some might win. No one is getting prices above the normal price.
But people may get lower discount vs others if Sony determines that they can get you to bite at say 15% off vs someone else at 30%.

It's still bullshit and shouldn't be defended.
 
Those "discounted" prices are laughable, nobody pays that, well accept for the suckers who are digital only maybe. I've seen KCD2 as low as 23,50€ new in physical recently.
 
Where does all of this end? AI flags your account as someone who loves persona based on trophy data so they never let you get the discount sale price on a digital version of that game because they think you'll cave and pay more?
Not just trophy data I'm sure. PS app on your phone. Facebook linked account. Everyone's data is out there for any company to buy or collect.
 
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So far as I can tell this is literally just AB testing of pricing by region. It's industry standard practices for most digital products. There is currently a general awareness that customers are currently more price sensitive, so this will allow publishers to find the optimum pricing of different inventory that yields the most profit. This doesn't however mean the highest price. It could be that in the uk if priced at £60 a mafia game will sell 1000 units, but if priced at £70 it'll only sell 500, so whilst per unit they'll get more, overall it's far less sales and less profit.

This is a basic feature of other store fronts such as Apple, or for selling any SAAS product.

It's a little sketchier if it becomes personalised pricing, ie if one user is forever in a whale bucket and always gets the highest prices, vs another for whom they always give massive discounts. But even that's not really THAT weird. It's also standard practice to offer better deals to people who abandon checkout, or download something but don't end up paying, or try a free trial but cancel before the trial ends. All of these in other digital product sectors will typically yield price reductions to turn a lost customer into a sale and get them over the line.
 
It doesn't help. Put the game on Steam at full price and Epic at 30% off. People will still get it on Steam, because they will only use Steam on PC.
Agreed even I would do that but at least you aren't trapped to one store. You are choosing to pay more for your game to be in the steam ecosystem. So if steam starts doing this you can just use another store.
 
Sweet can't wait for them to add another 17.8% on top of the $85+ we already pay here in Norway. 🙄 Haven't bought a game on PSN for anything less then 70% off for over a year.

Can't see myself continue my PS journey that's been going since the late 90's. Been a good ride, but just don't game on it anymore.
 
You can set different prices in different parts of the EU, but what you aren't really supposed to be able to do legally is block someone from one part buying from another part. Whether they found ways around that idk.

Practices like offering different prices to different people based on their buying habits, or if they just canceled their sub, or left it in checkout etc. should all be outlawed.
 
Where does all of this end? AI flags your account as someone who loves persona based on trophy data so they never let you get the discount sale price on a digital version of that game because they think you'll cave and pay more?
Exactly that. I firmly believe that they'll fine tune the data so that everyone has their own personalized pricing structure depending on how much they spend. Even if someone doesn't buy physical games, they should support it. At least with that there's an option to buy it from a retail store or second hand. That keeps the digital prices in check somewhat. Otherwise, you might see one or two sales a year, especially when you have just one digital store front available.
 
Things will become really interesting if Magnus based devices have no online paywall. And if Sony will still be charging for Cloud Saves between Home Console and Handheld or PC Store.
It wont matter bc nobody cares about the microsoft pc.they left the console industry and now have to play by pc rules and paid online wont fly there bc nobody else does it.

On console everyone does it that has ppl actually still buying the console.
 
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