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[fullmetalzero]

I got a call this afternoon from a co-worker who'd flown down to L.A. a couple of days in advance of the show. He passed along word that, immediately upon exiting LAX, there is a billboard with the iconic Triangle, Circle, X, Square PlayStation symbols and the text "Change The Gam3," where the "e" in "game" is a "3" styled after the "2" in "PS2."

So... it's officially on.

 

[monchi-kun]

Driv3r has ruined the gaming industry forever

 

[Wendo]

Driv3r has ruined the gaming industry forever

:lol :lol :lol

 

[3rdman]

OMG! You know they mean business when they start replacing "E"s with "3". Look out!

Erdman

 

[TheJollyCorner]

It would be HIGHlarious if the PS3 design ends up looking like that 1989 Nokia camera posted weeks ago. By HIGHlarious I mean I would end up taking my shoe off and hit myself in the one droopy sack repeatedly.

 

[DopeyFish]

Change the Gam360

 

[Sho Nuff]

U R NOT [E]

 

[boredJonathan]

u r not e

Or should I say -

u r not 3

EDIT - Damnit.. same time stamp and all.. at least mine had the red!

 

[CabbageRed]

This trypl-3 is going 2 b X-tr33m.

 

[Agent Icebeezy]

Change the Gam360

All I see is stupid shapes I'd associate with Star Wars, is this Microsoft related?

 

[Jonnyram]

PS3 will be crush3d by th3 R3volution though.

 

[monchi-kun]

so next years E3 is just going to be 33

 

[TheJollyCorner]

Change the Gam360

:lol

I would buy two X360's if they had that ad. True story.

 

[Ninja Scooter]

 

[Amir0x]

All I see is stupid shapes I'd associate with Star Wars, is this Microsoft related?

you can see, each of the "shapes" makes up a part of the iconic PlayStation pad symbols. Square, Triangle, Circle, Square. It's not really indistinguishable at all, although I'm sure most random people wouldn't get it.

 

[TheJollyCorner]

you can see, each of the "shapes" makes up a part of the iconic PlayStation pad symbols. Square, Triangle, Circle, Square. It's not really indistinguishable at all, although I'm sure most random people wouldn't get it.

I STILL don't get it- BUT ITS A AD BY SONY IT MUST BE PSE I MENE 3 POWAR AM I RITE RITE RFOL!

umm...

 

[Amir0x]

I STILL don't get it- BUT ITS A AD BY SONY IT MUST BE PSE I MENE 3 POWAR AM I RITE RITE RFOL!

umm...

Even if you don't get it (and I don't know why they only partially reveal each part of the shape either), I'm just telling you what it is.

 

[DopeyFish]

omg teh shapes are sorta like my old toddler toys!

PS3 = kiddie!
Revolution = genuinely kiddie!
Xbox360 = for grown hairy men with unsatiable lust for sexy women!

 

[CrimsonSkies]

That's so l33t.

 

[lexi]

leet wins yet again. Gaming industy am crying, tears falling on keyboard.

 

[CosmicGroinPull]

omg teh shapes are sorta like my old toddler toys!

PS3 = kiddie!
Revolution = genuinely kiddie!
Xbox360 = for grown hairy men with unsatiable lust for sexy women!

:lol

(oh, and INsatiable)

 

[Chittagong]

Was just going to post about this campaign - arrived to LAX and hour ago and now in The Standard enjoying a beer.

Details:

- Big billboards with dissolving / partial triangle/square/cross/circle symbols
- Text using PS2 and PSP font - "Welcome Chang3"
- The last letter 3 is red

My interpretation:

Dissolving controller symbols + "Welcome Chang3" = New Controller

 

[Odnetnin]

cool campaign.

6705 = sold

 

[Pedigree Chum]

My interpretation:

Dissolving controller symbols + "Welcome Chang3" = New Controller

Man, I sure hope so.

 

[john tv]

I like it. Bring it on, baby!

Xbox 360: Can't wait. Stuff from Japan looks promising. Excitement level: 3/5
Revolution: Clinging to a very small hope that Nintendo might snap back to reality this time around. Excitement level: 4/5
PS3: Gonna rock the world ten times over, pretty much guaranteed. Excitement level: 42/5

Three more days!

 

[kaching]

Was just going to post about this campaign - arrived to LAX and hour ago and now in The Standard enjoying a beer.

Details:

- Big billboards with dissolving / partial triangle/square/cross/circle symbols
- Text using PS2 and PSP font - "Welcome Chang3"
- The last letter 3 is red

My interpretation:

Dissolving controller symbols + "Welcome Chang3" = New Controller

:lol I think that'd be about the perfect way to one-up MS in the attempt to be as underwhelming as possible. I think your interpretation is interesting, but Sony's been using the controller symbols in their marketing to generally represent the playstation brand for awhile now.

 

[jiggle]

Excitement level: 42/5

typo?

 

[Midas]

Can someone get a better picture of this? The phone-cam one isn't that good.

 

[Chittagong]

:lol I think that'd be about the perfect way to one-up MS in the attempt to be as underwhelming as possible. I think your interpretation is interesting, but Sony's been using the controller symbols in their marketing to generally represent the playstation brand for awhile now.

Underwhelming? Seriously, I've been one of the most keen Xbox 360 anticipants, thinking that Sony is a mess. Still, seeing this campaign while sitting in the taxi, just landed for E3, gave me the shivers. Sony knows marketing.

With the first billboard I was like "Hmm... pretty cool layout". With the second billboard, it was "Hey, those are the PS symbols" and with third billboard "Holy shit, that's a red three there!!! PS3!!!!". Then I sent about 10 messages to people in my company about seeing the first PS3 campaign.

Compared to the understated stylishness and coolness of this campaign, the Colony video with a "cool" J Allard saying "This is YOUR colony" felt like an awkward wannabe. Watching through the whole clip makes me feel embarrased for the poor engineers made act "rad".

Sony is the king of style and branding.

 

[Odnetnin]

typo?

I think John means to say he's super duper excited about PS3.

 

[WordAssassin]

I like it. Bring it on, baby!

Xbox 360: Can't wait. Stuff from Japan looks promising. Excitement level: 3/5
Revolution: Clinging to a very small hope that Nintendo might snap back to reality this time around. Excitement level: 4/5
PS3: Gonna rock the world ten times over, pretty much guaranteed. Excitement level: 42/5

Three more days!

OMG!! The answer to the Ultimate Question!

How hard will Sony rock John TV? 42! It all makes sense! :O Someone find the mice!

 

[jiggle]

How hard will Sony rock John TV? 42! It all makes sense! :O Someone find the mice!

That's what I was trying to gauge. A new tales or DQ?

 

[ThirdEye]

Underwhelming? Seriously, I've been one of the most keen Xbox 360 anticipants, thinking that Sony is a mess. Still, seeing this campaign while sitting in the taxi, just landed for E3, gave me the shivers. Sony knows marketing.

Beware. You are watched...

 

[Endymion]

Edit: linked to site two posts lower.

 

[gofreak]

Can't see

So these ads, presumably, are targetted at the places E3-goers will be?

It's a cool idea, I'm surprised they'd publically put up teasers for it

edit - ah, i see now, cool.

 

[Endymion]

Can't see

So these ads, presumably, are targetted at the places E3-goers will be?

It's a cool idea, I'm surprised they'd publically put up teasers for it

Go here.

 

[SolidSnakex]

 

[deadhorse32]

here we go

http://img152.echo.cx/my.php?image=playstation3notiziaps302xi.jpg
http://img152.echo.cx/my.php?image=playstation3notiziaps318xk.jpg

And I think you guy are speculating way to much. The "E" becoming a "3" could simply be a reference to the PS3 "E3" unveiling.

 

[john tv]

So was "Change the Gam3" just a mistake, or is there an ad like that too?

 

[robertsan21]

very cool.

i like it!

 

[Zerodoppler]

Bring it on Sony! I can't wait to see what you've got in store for us.

 

[Forsete]

Thanks for the pics. Cant wait anymore! 3 days, 6 hours 46 minutes and 25 seconds!

 

[Nightbringer]

http://next.videogame.it/html/notizia.php?id=34580

 

[midnightguy]

BRING IT ON MOTHERFUCKERS :lol

 

[ourumov]

Here Comes the Boss !!!!!!!!


Wow...it's already here. Soon we will see the Ps3 !

 

[Andy787]

Excellent.

 

[jiggle]

How sad is it that the first thing I noticed were the gas prices? :lol

 

[D-X]

http://img152.echo.cx/my.php?image=playstation3notiziaps302xi.jpg

At a stretch could the symbols be interpreted as '2006'?

 

[acklame]

sweet teaser poster

 

[Joe]

im such a marketing/advertising slut.

in about 48 hours i went from guaranteed buying 360 at launch to possibly waiting for ps3.


edit: HOLY SHIT THATS MY ASS