I like more of the Marvel movies than I don't, and I own quite a few.
But the only thing "Cutting Edge" about Marvel Studios is their willingness to apply comics- styled continuity to their product.
And even THAT isnt cutting edge, because they're simply taking a business model that's existed for DECADES in publishing, and applying it to their films.
The main reason people regard Marvel as even remotely "Revolutionary" has nothing to do with the quality of their films, and everything to do with mapping the comics unified unverse to the world of film.
Aside from that risk (which was in fact a pretty big risk) everything else they're doing is pretty tested & proven. They're mitigating their big risk by playing everything else mostly safe - and luckily, that's resulted in pretty enjoyable movies for the most part, if not great, transcendent cinema.