Sony's Senior VP: Moving Away from Hardware Centric Business Model To Platform Business That Expands Community and Increases Engagement

adamsapple said:
This info is from Kepler in the Xbox 37 million thread.


v6DVLHkYr0UjQquj.png
Click to expand...
Get ready for 800$ "consoles"
 
LordOcidax said:
Thanks to GAAS titles.
Click to expand...

I like consoles, always have, the branding, the designs, even the smell of the new purchases but content is king.

I watch what's going on, especially with Xbox and I ask myself , have what they have been doing made them all that much better?

Is Halo any better? Remember that's their daddy IP or it was. Now it's a shell.

Forza Motorsport?

The underwhelming releases or lack of.

Their ganes are available on millions upon millions of devices beyond the console. Has the content improved that much?

Don't get me wrong i am not some zealot who believes in others not being able to play.

Time will tell i guess, it would feel surreal playing major Sony AAA IP on a Xbox .

Im really disappointed that physical media is more and more looked down on these days and wouldn't like it to disappear.
 
Last edited:
Topher said:
And plenty of Sony fans here are criticizing Sony for it.
Click to expand...

You're replying to the muppet that LITERALLY spent an unholy amount of time replying to each and every post being critical of Nintendo in the NS2 OT, and yet, he's in every other thread constantly baiting, warring, concern trolling and generally speaking, being the most obnoxious user of the past few years in NeoGAF.

How this fucker isn't yet banned it boggles the mind, his only contribution to this forum is - literally - flaming and crying about Nintendo, those 540p resolutions, giant mushrooms and Mario cast must have messed with the poor fella's IQ after all these years 😁
 
Last edited:
HeisenbergFX4 said:
We are still getting a PS6 and its accompanying handheld

Removal of hardware is a ways off yet
Click to expand...
I'm not talking about the hardware just existing. I'm talking about the actual games. And when the games go, the hardware will become harder and harder to justify.

Sony is cooming over their revenue markers right now, but the PS5 is just shy of 2 million units behind the PS4. We have it on good authority that the Xbox Series consoles haven't even hit 30 million yet, which is precipitously behind the Xbox One.

You think next gen - with a handheld that will essentially mandate permanent cross gen titles, yet more remakes and remasters while actually new games take a full 7-8 years to make, after a dud like this gen - is going to attract people? No.
 
onQ123 said:
How does this effect your enjoyment of a console?

Back in the day it made sense to stick to one hardware because the specs were unique but now a PS5 game is basically a Xbox Series & PC game it will only take a small effort to port them over to the other platforms.
Click to expand...
Making hardware as second priority means:

- Higher hardware price.
- Higher software price
- Higher service prices.
- Higher risk for the platform.
- Higher risk for digital content (maybe PS6 is not a problem, but maybe you are losing your full catalog after that).
- Lower priority for games optimizations and tools for first party games and third party games.

Sure those things are not affecting PS6, but will affect everything is coming after.
 
Physiognomonics said:
Running away from the only business model that works for them.

Smart.
Click to expand...
All they care about is growth, to satisfy their shareholders, who are their real customers.
People need to understand this.

If you are a playstation gamer, why does it matter that other players get to play playstation games?
Im a huge playstation nerd, and I don't care
 
I've read this a few times now but not sure I understand what it means or the drama?

Does it mean they are going to stop announcing hardware sales and only mention community and engagement metrics?
 
vkbest said:
Making hardware as second priority means:

- Higher hardware price.
- Higher software price
- Higher service prices.
- Higher risk for the platform.
- Higher risk for digital content (maybe PS6 is not a problem, but maybe you are losing your full catalog after that).
- Lower priority for games optimizations and tools for first party games and third party games.

Sure those things are not affecting PS6, but will affect everything is coming after.
Click to expand...
It's amazing how you guys manage to assume a bunch of things that make no sense at all. When they say they won't focus on hardware anymore, they're simply saying that their goal isn't to get people to buy the PS6 right away. They intend to provide continued support for the PS5, PS6, and probably even the PS4 for many years. What matters is that people stay within their ecosystem.
 
Fabieter said:
Yeah pro was a great testbed and I think it was enough for sony to stop subsidize their consoles.
Click to expand...
Pro is a console for enthusiast playstation gamers, hence it's high price.
I bought mine day 1, but I'm in the minority.
If they try to sell the ps6 and handheld for a hefty profit, there's no chance they sell enough in volume. Their entire business model is built around getting people to buy games so they can take a 30% cut.
They will definitely target a price with mass market appeal.
 
I think they will pull the plug on their mobile phones, that is pretty irrelevant anyways, probably TV business is in danger as well. Console business is safe they need those PS+ money. As the tweet says games, music and movies is their bread and butter.
 
kaizenkko said:
It's amazing how you guys manage to assume a bunch of things that make no sense at all. When they say they won't focus on hardware anymore, they're simply saying that their goal isn't to get people to buy the PS6 right away. They intend to provide continued support for the PS5, PS6, and probably even the PS4 for many years. What matters is that people stay within their ecosystem.
Click to expand...
And you think that will not affect to PSN and consoles in the future? Really?
 
gerth666 said:
Pro is a console for enthusiast playstation gamers, hence it's high price.
I bought mine day 1, but I'm in the minority.
If they try to sell the ps6 and handheld for a hefty profit, there's no chance they sell enough in volume. Their entire business model is built around getting people to buy games so they can take a 30% cut.
They will definitely target a price with mass market appeal.
Click to expand...

The very thread says consoles isnt the focus anymore so why not?
 
Certainly Apple (to use a tired comparison) is more and more about being a "platform" every year...but they also have a huge emphasis on hardware. The reason this is important is because you need to get people to want to participate in the ecosystem in the first place.

This specific generation is actually the perfect example of this, with Xbox being the the increasingly undifferentiated PC in a box, and Playstation leaned more on hardware (see: dualsense, PSVR2, Portal...not all winners, but all highlight a bespoke hardware experience). Given the relative lack of actual unique software on PS5, there's an argument to me made that Playstation won this gen significantly on the hardware proposition.

Even outside of Xbox: the Epic Games Store is a major cautionary tale. A platform for its own sake without a valuable hook is not going anywhere.

I can see a world where PS becomes more "platform centric", but not if they don't continue to deliver something unique and desirable that is readily apparent independent of the platform experience.
 
coachmcguirk91 said:
Why wouldn't a Wolverine game be something to be excited for? You may not like it, but it should sell 10+mil just like the Spider-Man games did. Ghost of Yotei will probably be the best selling single player game of the year, and it is only coming out on one platform

The output this generation has been somewhat dissapointing, but Playstation still has 4-5 of the top 25 studios in the industry. Every first party Playstation AAA single player game has been nominated for GOTY dating back 6-7 years. They have won GOTY 3 times in that span. The quality of their games is usually extremely high

As a PS5 owner, I like playing all AAA games day 1, including GTA 6. That doesn't matter to you, which is fine, but it does to many gamers
Click to expand...
What I said before was nearly my opinion and how I look at things. Doesn't reflect your opinion or anyone else. You like to play day one ps5 games ? Good for you man . But I don't see the super hero shit being super popular these days. Spider man 2 sales weren't as good as the first .

And I personally was interested more in ghost of T more than Y . Especially when it look disappointing to me at least as a ps5 game from the ground up ( looks like ps4 hd game to be honest ) . Naughty dog game is way more exciting than this .
 
vkbest said:
And you think that will not affect to PSN and consoles in the future? Really?
Click to expand...
They have over 120 million active users on PS4 and PS5. That's where the majority of the division's results come from.

The idea that Sony would simply let those 120 million users leave their platform is irrational. They don't even have the structure in place to adopt a different business model.

They will continue investing in consoles and keeping PlayStation consoles at the center of the experience. The difference is that selling the latest available PlayStation will no longer be the core pillar of the business. This aligns with what they said a few months ago about MAUs becoming the main metric going forward.

In a world where the most-played games are live service titles (which run on both newer and older hardware), and 50% of the division's total revenue comes from these games, this is not just a logical decision — it's the only possible one.
 
Unknown? said:
Duh, because it takes time. Kinect helped kill when it released Xbox despite 360 doing really well. It soured their core audience and many left once X1 released.
Click to expand...
The profits have gone up since you all started the doom & gloom talks.

Most of you are just out of touch with reality.

Most people don't care about the stuff we be on gaming forums talking about.
 
kaizenkko said:
They have over 120 million active users on PS4 and PS5. That's where the majority of the division's results come from.

The idea that Sony would simply let those 120 million users leave their platform is irrational. They don't even have the structure in place to adopt a different business model.

They will continue investing in consoles and keeping PlayStation consoles at the center of the experience. The difference is that selling the latest available PlayStation will no longer be the core pillar of the business. This aligns with what they said a few months ago about MAUs becoming the main metric going forward.

In a world where the most-played games are live service titles (which run on both newer and older hardware), and 50% of the division's total revenue comes from these games, this is not just a logical decision — it's the only possible one.
Click to expand...
If you re read my comment, I said this is not about PS6 or PS5, this will affect everything is coming after. So my question is, why invest on a platform with an uncertain future? Also, if they are following the Multiplatform strategy, they should remove the online tax.
 
The only PS5 exclusives this generation are AstroBot and GT7, and they both would sell more on other platforms at this point.

Multiplatform release dates will just accelerate, the writing has been on the wall for a while as much as no one believed.
 
Fabieter said:
The very thread says consoles isnt the focus anymore so why not?
Click to expand...
Well after reading through the entire quote, what I'm getting from it is that they want to increase the number of users for their content.
In order to do that they need to get their software on as many devices as possible.
Now does that mean they're going fully multiplatform? Or ps streaming is coming to more devices? Perhaps they want to build their own pc storefront, I don't know.

What they don't want to do though is crash their console market by making ps6 unaffordable, dropping mau in the process.

Thats what I think anyway
 
You must log in or register to reply here.

Similar threads

Sony Senior Vice President: We are moving away from a hardware centric business model
8
42
Hector Hall replied
Xbox reportedly moving away from Physical Media
Rumor Platform  2 3 4 5 6
267
2K
Signalis replied
Intel fires 10.000 workers from their Fab business
News Hardware  2
52
897
JayK47 replied
Sony looking to expand PlayStation Studios titles to Xbox and Nintendo, according to Job Listing
Rumor Business  19 20 21 22 23
1K
1K
EverydayBeast replied
[Linkedin] Senior Business Development Manager Made Game Pass Deals with Third Parties Ranging from $50k to $50 million
19
154
Mr Moose replied
Top Bottom