Sony's Senior VP: Moving Away from Hardware Centric Business Model To Platform Business That Expands Community and Increases Engagement

Hey sonyfans, it's okay to be multi. Calm down, no need for harsh decisions. Everything is going to be all right!

Wirh sony going more of a hybrid route for their next system, steam deck 2 is gonna be alot more attractive. Console like experience with all the games no sub and better sales.
 
Hey sonyfans, it's okay to be multi. Calm down, no need for harsh decisions. Everything is going to be all right!
Yes, lets rejoice now that Sony might be following MicroSoft in killing their console.
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i feel like you people just have trouble reading, never did i say cloud would take over, i said the pie would diversify
No, you literally said cloud and services will take over. You're incorrect.

Steam will just subsume the leftovers of the core gaming space that Nintendo doesn't otherwise monopolize. That's it. Core gaming will be a lesser concern of the mainstream going forward. There is no mass movement to cloud or paying subscriptions for "access" to games. It's done after this.
 
Ehh if people want more 200 million dollar blockbusters then this is what has to happen. Gow, Uncharted, tlou and Death stranding are glorious but those cost big money to make.
And with younglings not caring one way or another for either platform or sp games, the pool of people buying these games is getting smaller.
 
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Ehh if people want more 200 million dollar blockbusters then this is what has to happen. Gow, Uncharted, tlou and Death stranding are glorious but those cost big money to make.
And with younglings not caring one way or another for either platform or sp games, the pool of people buying these games is getting smaller.

This goes so much deeper than just releasing games everywhere.
 
Ehh if people want more 200 million dollar blockbusters then this is what has to happen. Gow, Uncharted, tlou and Death stranding are glorious but those cost big money to make.
And with younglings not caring one way or another for either platform or sp games, the pool of people buying these games is getting smaller.
You will not get contemporary equivalents of those kinds of games as PS dissolves itself. The business and incentive structure no longer exists. Say goodbye to them.
 
Actually doesn't really concern me at all. Been going more towards Switch 2/PC the last few months. Sony's 1st party output doesn't interest me at all, and even if they do release something I might like, I'll just wait for it to come to PC.
 
Again, the majority of the PS revenue is PS+ and their cut of third party GAAS.

It's very likely if they continue down this path, they will end up with the same fate as XBox.
That would be wake up call number 2.
Sony has to be really careful with devaluing the Playstation hardware. It generates more revenue for them from hardware sales, 3rd parties and subscribers. Exclusives aren't enough.
 
No, you literally said cloud and services will take over. You're incorrect.

Steam will just subsume the leftovers of the core gaming space that Nintendo doesn't otherwise monopolize. That's it. Core gaming will be a lesser concern of the mainstream going forward. There is no mass movement to cloud or paying subscriptions for "access" to games. It's done after this.
no, i also said consoles will always exist, read it again
 
Wait, I'm confused. I read that the reason Microsoft did this first was that they were dying. Has the narrative changed now or is that still what's happening, but with Sony now as well?
 
Wait, I'm confused. I read that the reason Microsoft did this first was that they were dying. Has the narrative changed now or is that still what's happening, but with Sony now as well?

You can really say that Microsoft always was ahead of the curve. They just missed the timing every single time but it seems their idea was always the right way.
 
If they go 100% multiplatform you can kiss those HW sales and the PSN+ ecosystem money mostly goodbye. I have not seen their leadership being stupid in the last 10 or so years and that is why I do think people are taking this comment waaaay to far.
I would gladly switch current sony/playstation leadership for crazy ken, at least i would be sure we gonna get 999$ ps6 which likely costs 1200$+ to make, with a fucking discdrive!!!
 
Who know. Who really cares either ? Like let's be honest. Sonys 1st party output has been a joke with the PS5 . And they were very dependent on third party deals like final fantasy 16, rebirth . Wukong, stellar blade etc not to hit other systems or pc for sometime ( aside from wukong)

Even some of their biggest games this generation like hell divers isn't even a second party studio ( because Sony is stupid they even lost the chance to buy them ).

Like… anyone really that excited for a Wolverine game ? Or is ghost of Yoti that exciting to be called a console seller or people drive in to the store to a buy ps5 ??? If it's me then lol nope not even close.

So whenever they come they come, plenty of games on PC or else where in general to keep me busy. It's not like I buy these games day one. 90% of the time I wait for a deep sale outside of games like BF or call of duty for my online fix ( even cod I am skipping this year ) .

It's just in general the PlayStation titles coming up are very few and very far for someone to care that much. By the time it takes them to release a new game, the older one will be already on pc or close to.

Thus news just in general confirm that they are aiming to be a multi platform company. They are banking on extra sales from PC and for people that can't afford a PC, then there is a PS5 they can buy.
Why wouldn't a Wolverine game be something to be excited for? You may not like it, but it should sell 10+mil just like the Spider-Man games did. Ghost of Yotei will probably be the best selling single player game of the year, and it is only coming out on one platform

The output this generation has been somewhat dissapointing, but Playstation still has 4-5 of the top 25 studios in the industry. Every first party Playstation AAA single player game has been nominated for GOTY dating back 6-7 years. They have won GOTY 3 times in that span. The quality of their games is usually extremely high

As a PS5 owner, I like playing all AAA games day 1, including GTA 6. That doesn't matter to you, which is fine, but it does to many gamers
 
There'll be a big drop off if all Sony games are available anywhere else without the online subscription, I can tell you that.
You sure? Because PlayStations most profitable generation is happening now while they have games on PC , Xbox & Switch . Monthly users is over 100 million & subs are up .
 
I don't see how they think they'll continue making record profits without the console hardware.

That was MS's blundering mistake. They deluded themselves into thinking the hardware didn't matter, then realized that as hardware sales tanked, so did GamePass subs growth.

PS makes most of its money from platform royalties from third part game and MTXs sales on their digital platform. And their digital platform is enabled purely by their hardware. They can delude themselves into thinking that putting a PS launcher on PC, and a mobile/TV streaming storefront will provide a meaningful replacement, but it won't.

Gamers love hardware. De-prioritize that and you will end up irrelevant like Xbox increasingly is.

I just can't believe PS is considering this. We're truly in clown world at this point.
 
This goes so much deeper than just releasing games everywhere.
I read it as not having exclusives locked to a system like say mgs4 on ps3. Im gussing the entire ( or at least 3/4) of ps6 gen will be crossgen because of the handheld and the ps5 install base. The playstation platform. With steam lagging a year or so with ports. Gaas will be multiplatform of course.
 
You sure? Because PlayStations most profitable generation is happening now while they have games on PC , Xbox & Switch . Monthly users is over 100 million & subs are up .
Duh, because it takes time. Kinect helped kill when it released Xbox despite 360 doing really well. It soured their core audience and many left once X1 released.
 
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I read it as not having exclusives locked to a system like say mgs4 on ps3. Im gussing the entire ( or at least 3/4) of ps6 gen will be crossgen because of the handheld and the ps5 install base. The playstation platform. With steam lagging a year or so with ports. Gaas will be multiplatform of course.

Yeah I think this too but I also think we are looking at day and date pc releases, more subs, services, cross media and less innovation for the hardware, I mean why bother with r&d.
 
I mean is this a bad thing? Sony would probably make more money out of you buying their games instead of the system with just the exclusives. The loss leader model works if you buy the system + lots of third party games + lots of MTX.
So if you're able to buy the games on steam, why would you keep a playstation plus subscription or even be invested in the ecosystem anymore? They make a majority of their revenue by keeping customers locked in their ecosystem, as soon as games are available dayone on steam, say goodbye to anymore subscribers. People will just buy the games at discounted prices on steam and the playstation brand gets diluted into irrelevance to just another publisher like Activision.
 
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You sure? Because PlayStations most profitable generation is happening now while they have games on PC , Xbox & Switch . Monthly users is over 100 million & subs are up .

Its hardly compereable with no forced subs and shit ton of mtx. That doesnt mean there won't be a drop off next gen.
 
no, i also said consoles will always exist, read it again
You keep trying to paper over what you said. Sure, consoles will "exist", but you yourself basically said they'll be irrelevant.

"Hardware will always be there but it will not be the majority, it'll be old guys clinging to the past".

I'm here to tell you that core gaming goes with hardware. Console hardware in particular. It's the only thing that gives the market and technological infrastructure needed for the medium in any recognizable form.
 
So if you're able to buy the games on steam, why would you keep a playstation plus subscription or even be invested in the ecosystem anymore? They make a majority of their revenue by keeping customers locked in their ecosystem, as soon as games are available dayone on steam, say goodbye to anymore subscribers. People will just buy the games at discounted prices on steam and the playstation brand gets diluted into irrelevance another more publisher like Activision. I
A lot of people prefer consoles for convenience and price
 
Would this change for you if they going for day and date with PC?
I don't give a shit about the console. I care about their studios. If they go day and date with everything, what would be the point to owning a Playstation? I would happily buy a PC or possibly the next Xbox, which will have access to all the PC storefronts and save money. I dont think Playstation, in the next 10 years, ever goes day and date on PC for non-gaas games. I hope they do, but I highly doubt it
 
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How exactly are they going to "kill" Playstation when its already strongly hinted that they are doing both a console and a handheld next gen ?

The whole digital locker strategy also hinges on having a large slate of first party product, so the need for output i.e. games, actually increases.

Xbox is basically dead as a brand, and once they start badging everything as an Xbox its identity will be gone and the coffin-lid firmly hammered down.
For it to make a comeback at this stage, would be the most remarkable turnabout of fortunes in gaming history, and I simply do not see MS being able to do it - they just don't have the creativity to pull that sort of rabbit out of a hat.

Playstation as a hardware brand isn't going anywhere, because frankly there's literally nowhere else better to sell their software and services from. In fact I suspect if anything what this more content focussed approach is going to lead to, is more of their back catalogue being brought back. Will they continue launching stuff on PC, and to a lesser degree other platforms... sure. But here's the thing, what other platforms are actually worth selling on? Nintendo with their solid but extremely loyal and partisan user-base? Or the smouldering remains of Xbox? Neither are particularly appealing,

The only thing I'd say categorically to be on the chopping block is something like PSVR2. That's the sort of hardware that's going away.

The big change is going to be a further emphasis on Transmedia. Movies, TV, Games, Music all drawing in and feeding from their IP pool.

The people chicken-littleing over this are just showing themselves up as fools.
 
You keep trying to paper over what you said. Sure, consoles will "exist", but you yourself basically said they'll be irrelevant.

"Hardware will always be there but it will not be the majority, it'll be old guys clinging to the past".

I'm here to tell you that core gaming goes with hardware. Console hardware in particular. It's the only thing that gives the market and technological infrastructure needed for the medium in any recognizable form.
Never said they'll be irrelevant, you're just coming up with words after you quoted me word for word lol

but that piece of pie will shrink or be stagnant, its already the case
 
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I'll give you three spoilers about how it's going to be:

1- All games will be multi platform, they will be released also for Xbox and Switch.

2- Games will go day one, at least on PC.

3- PlayStation hardware is going to keep selling the same thing despite all of this.

All these posts of "PlayStation hardware will die like Xbox" are totally disconnected from reality, Sony will make more money than they ever dreamed of. Console sales will not be affected.
What makes you think this
 
Sony executives: We made the biggest profit on third party in our platform… We should be third party in our platforms too, is a win win situation.

Sony president: Approved.

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As soon as that first PC port happened

Frog GIF
This inspired me to google the origin of the phrase. Like... who the fuck even boiled live frogs?

Turns out it was a German scientist that tried boiling frogs just for science. And the only ones that wouldn't escape were the ones whose brains were already removed. The whole thing is a dumb myth!

It took a scientist to figure that out that a brainless frog wouldn't try to escape... :messenger_neutral:
 
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This inspired me to google the origin of the phrase. Like... who the fuck even boiled live frogs?

Turns out it was a German scientist that tried boiling frogs just for science. And the only ones that wouldn't escape were the ones whose brains were already removed. The whole thing is a dumb myth!

It took a scientist to figure that out that a brainless frog wouldn't try to escape... :messenger_neutral:
I mean brainless frogs fits a few members here so...

So What GIF by 20th Century Fox Home Entertainment
 
I don't give a shit about the console. I care about their studios. If they go day and date with everything, what would be the point to owning a Playstation? I would happily buy a PC or possibly the next Xbox, which will have access to all the PC storefronts and save money. I dont think Playstation, in the next 10 years, ever goes day and date on PC for non-gaas games. I hope they do, but I highly doubt it

But it doesn't matter for you if its day kne if you don't care when its day 365. I don't get that.

The logic with you don't lose anything if other get to play the games also applies to day and date.
 
A $399 - $499 "next generation" console is definitely dead in the waters.

When the whole world uses one TSMC to make high speed chips, it just is no way for Sony to do the razor and blade model.
 
How exactly are they going to "kill" Playstation when its already strongly hinted that they are doing both a console and a handheld next gen ?

The whole digital locker strategy also hinges on having a large slate of first party product, so the need for output i.e. games, actually increases.

Xbox is basically dead as a brand, and once they start badging everything as an Xbox its identity will be gone and the coffin-lid firmly hammered down.
For it to make a comeback at this stage, would be the most remarkable turnabout of fortunes in gaming history, and I simply do not see MS being able to do it - they just don't have the creativity to pull that sort of rabbit out of a hat.

Playstation as a hardware brand isn't going anywhere, because frankly there's literally nowhere else better to sell their software and services from. In fact I suspect if anything what this more content focussed approach is going to lead to, is more of their back catalogue being brought back. Will they continue launching stuff on PC, and to a lesser degree other platforms... sure. But here's the thing, what other platforms are actually worth selling on? Nintendo with their solid but extremely loyal and partisan user-base? Or the smouldering remains of Xbox? Neither are particularly appealing,

The only thing I'd say categorically to be on the chopping block is something like PSVR2. That's the sort of hardware that's going away.

The big change is going to be a further emphasis on Transmedia. Movies, TV, Games, Music all drawing in and feeding from their IP pool.

The people chicken-littleing over this are just showing themselves up as fools.

Nice to a see a reasonable take on the forum for once.
 
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