SNE trading at 38 is interesting.
BTW:
SANTA MONICA, Calif., Aug 15, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that the record date for its previously announced two-for-one stock split will be August 25, 2008. The stock split will be effected by the issuance of a stock dividend of one additional share of our common stock for each share of our common stock issued and outstanding as of the close of business on August 25, 2008.
Might be a good time to buy soon after the split.
My view of the future of the game market is that:
EA and Activision will consolidate their positions and cause a lot of smaller players like THQ and Midway to be taken out, while weakening anyone in between. Ubisoft is up in the air, they did a lot of smart moves when it comes to making casual games, but from my personal experience they are also ruining a lot of potential when it comes to their next-gen licenses due to rushed development for the sake of releasing titles to meet their forecasts; this will be a winning position in the longer term.
EA are obviously using their position to afford themselves to reshape the company but Ubisoft won't have that margin of error; they need to make sure their future games are released when they are ready, especially for new titles that are finding their way on next-gen platforms for the first time. It's more important to establish strong foundations for their series than pleasing investors on a short term basis, and right now they have the margin on that end thanks to the price of their shares. There are enough proofs out there to that effect.
Goldman Sachs added it to the Conviction Buy list. Fat lot of good that did for my Monsanto disaster, but appears to be giving this one some momentum.
