The Fifty Shades trilogy was developed from a Twilight fan fiction series originally titled Master of the Universe and published episodically on fan-fiction websites under the pen name "Snowqueen's Icedragon". The piece featured characters named after Stephenie Meyer's characters in Twilight, Edward Cullen and Bella Swan. After comments concerning the sexual nature of the material, James removed the story from the fan-fiction websites and published it on her own website, FiftyShades.com. Later she rewrote Master of the Universe as an original piece, with the principal characters renamed Christian Grey and Anastasia Steele and removed it from her website before publication.[10] Meyer commented on the series, saying "that's really not my genre, not my thing... Good on hershe's doing well. That's great!"[11]
This reworked and extended version of Master of the Universe was split into three parts. The first, titled Fifty Shades of Grey, was released as an e-book and a print on demand paperback in May 2011 by The Writers' Coffee Shop, a virtual publisher based in Australia. The second volume, Fifty Shades Darker, was released in September 2011; and the third, Fifty Shades Freed, followed in January 2012. The Writers' Coffee Shop had a restricted marketing budget and relied largely on book blogs for early publicity, but sales of the novel were boosted by word-of-mouth recommendation.