Anyone seen Amazon's front page? Really low blow.
Apple Keynote, October 2012:
https://www.youtube.com/watch?v=1YnYKv9EeZs#t=55m3s
55:15 "Other companies have tried to make tablets smaller than the iPad, but they've failed miserably."
55:24 Nexus on Left of Screen, iPad Mini on right
55:45 "Their [bezel] is made of plastic, it's thicker, in fact the entire product is thicker and heavier... even though it has a smaller display"
56:18 "35% larger display area... That's a huge difference"
56:55 "50% larger for surfing the web... that is a gigantic difference... yet the iPad Mini is thinner and lighter"
57:40 "Customers love the applications [written for tablets]... what does the other platform have? They have phone applications stretched up, not tablet applications"
58:25 *camera cut to audience applauding shittalking the Nexus*
It's pretty inarguable that iPad (even the Mini) is a better experience than the Kindle Fire, but when your product premiere consists of, first and foremost, "Our competitors have failed miserably", it's a low blow for competitors to respond with "Actually, there's a bunch of things we're better at, and your pricing model is completely out to lunch."? Even the commercial for the iPad Mini mentions "these aren't scaled up phone apps". That's a meaningless sentence without the context that people should be aware that the competitors do have scaled up phone apps. It's a direct attack. Again, I'm not saying Amazon is "right" or that there is a "right", but it's not somehow cheating to accentuate things your product is factually better at or uniquely able to do.
If the iPad Mini had unambiguously been a best-of-breed device, there'd be less room to criticize it. If the price was competitive, there'd be less room to criticize it. Apple chose a different path. Avoiding resolution fragmentation was Apple's first priority, so they were stuck with 1024x768. They want better specs and physical construction, and because they make their margin on hardware rather than content, they chose a higher price-point. There are advantages to those decisions. There are also disadvantages.