Absolutely, it's part of expanding gaming to a wider variety of people with different tastes.
I think the first sign of resistance to this concept came with the Wii, and later with iOS, and now with other styles of games including "cinematic" ones. On the 1up show, one of the main cast of the show, Ryan O'Donnel, had a
very negative reaction to the Wii from it's inception. He didn't just not prefer the system -- that's fine -- he expressed extreme hostility to the system's
existence. In one of the episodes (
the link was here, but it's now taken down as 1up no longer exists), he said this, and I quote:
"I'm a hardcore gamer. I don't care about the non-hardcore gamers. I used to think I did, I used to think I wanted to expand the market, but Nintendo has proved to me that that's not what I want. I want game companies to be making games for me in the genres that I like."
I think this sentiment is more common than people like to admit: people just want the entire industry to focus on them, and become hostile to the notion that anyone should make games that don't happen to appeal to them. O'Donnel's quote applied to the Wii, but it could equally apply here: some people don't like cinematic games, and want all cinematic games to fail so that the entire industry is focused on them.