Bioware, Blizzard, 343 and (now) Sony have really screwed the pooch by being so vocal about DEI in their games which end up being rubbish, It's now become a dog-whistle to a large group of consumers that a game will be terrible and should be disregarded. Great games will no doubt sell regardless with enough positive reviews/previews, but good luck trying to build up hype for an average or middling game once it's been marked as a DEI initiative.
Ubisoft are experts at middling games, they are fucked.