As long as they're being truthful (yearight), why not just admit that they don't give a fuck about the actual quality of their product (and, by extension, their customers), and don't want to "waste" the time and money required to actually optimize the game for the hardware they're delivering it on. They know the game will sell like hotcakes regardless, which will only make it worse next time.. it's financially "successful" to make a game in this way, so they'll continue doing it. That's why all of their games for the last few years have been basically the exact same thing in a different wrapper. Far Cry, Watch Dogs, Assassin's Creed (and probably The Division as well)... the same game with different art. And they're amazing because Ubisoft says they're amazing.
I wasn't planning on picking the game up in any event, but still. They would have been better off just not talking about any of it.. zero word about resolution or framerate and let Digital Foundry do it for them. The outcome would be the same.