on facebook i have a friend who is like nicktendo but only posts about tories. tories this, tories that (lot of ukip too). let's turn the site into an rss feed for shitty pandering left wing sites that if i wanted to read i would. ugh the hypocrisy. they're so dirty. how can anyone vote for them? god how disgusting they are. they just care about the rich. nasty, greedy, elitist.
reality: politics in the media age is about selling your message. hammering home a few points. it's relationship to the truth is the same as in advertising or branding. most people don't care about the nitty gritty. doing this is effective, especially in a system that rewards focusing on a few key marginals (and arguably a few key demographics in said marginals) instead of creating a broad coalition, but leads to zero integrity and lots of dishonesty.
i feel like barely anyone took cameron seriously before he was prime minister because being in opposition means it's very hard to establish credibility. yet he's actually pretty good at his job, objectively, obviously people will object to his agenda or love it. but just in terms of being a credible prime minister, very solid imo.
now you can still criticize but i feel like it's not like there's one party offering vision and integrity and one offering scare-mongering and hypocrisy, they're both notably very negative, very laser focused cynical campaigns, lacking any attempt to use politics to inspire the population, create public discourse, acting like two rival mobile phone service providers. the only real difference is that david cameron is literally the prime minister so actually runs the country and has done for five years so is more serious, whereas miliband has to start from scratch. i don't think there's a particular difference between tory and labour mp's, or tory and labour party members, there's a big mixture in both and lots of bad stuff across the board, a peak into private eye at whsmiths will show you that.
which is not to say that there's not a choice, some mobile phone providers really do offer better deals than others. run a better service.