Final Fantasy XVI.
I bought it because the demo convinced me. It's a good game. It's not amazing, but so far I've liked it quite a bit. Still, I feel it doesn't justify the 10 dollar increase.
My favorite game this generation, Elden Ring, cost 60 dollars. When I see these games that cost 70 dollars, I can't help but ask: Does this game seem better than Elden Ring? The answer so far has always been no. So, with few exceptions, like with FF, I wait for a discount, and if I happen to buy it for 70 dollars, I'm much more critical of the product.