PROS
- Expandable storage
- Swappable battery
- Slim, comfortable design
- Solid camera performance
CONS
- Samsung apps are hit and miss
- WP8 app selection still weak
BOTTOM LINE
Samsung has built a quality Windows Phone 8 device that's worthwhile for those who need expandable storage. It's a solid handset, but also the least exciting of the three current WP8 flagships.
WRAP-UP
Samsung sits atop the smartphone world like a colossus thanks to its Android leadership, but the ATIV S ultimately feels like a third wheel on the Windows Phone 8 bicycle -- in part because it arrived late, but mostly because the design doesn't bring anything exciting to the table. HTC's Windows Phone 8X thrives on its compact, stylized body and helpful (if minor) tweaks; Nokia's Lumia 920 centers on major features for navigators, shutterbugs and cold-weather explorers. Samsung's phone stands out precisely because it's not trying to stand out, relying instead on historically reliable selling points like the slimmest design, the biggest screen and the most expansion.
Some will like it that way. Fans who've been waiting for full SD card support on a top-of-the-line Windows Phone now have that choice -- and it may trump everything else. Converts to Windows Phone and even smartphone newcomers might gravitate toward the ATIV S simply because they'll feel right at home. We genuinely enjoyed carrying one around, and it's a solid choice for those who aren't strongly attached to another mobile operating system (and don't mind the mixed bag of pre-installed apps). And at $100 or less on contract in Canada ($80 at Rogers; $30 at Telus) it's priced quite well.
Still, it's this conservative strategy that makes it a tougher sell for Windows Phone diehards and people who care less about expandable storage. While HTC and Nokia are guilty of saddling their Windows Phone devices with fixed storage and non-removable batteries, they've managed to carve out spaces for themselves through sheer originality: their camera and design features are irreplaceable. Samsung's decision to blend in makes the ATIV S less likely to stand out.