Petrae
Member
why don't people want to see mad max?
I've got no interest in it. I wasn't interested in / never saw the older films, either. Just not my thing.
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Wkd Box Office 0529-3115 - The fault (line) in our box office, adiós Aloha
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I've got no interest in it. I wasn't interested in / never saw the older films, either. Just not my thing.
-Plasma Reus-
Service guarantees member status
But a sizable portion of the budget is allocated towards marketing right? And with good marketing, any kind of film can succeed, no matter how 'risky'. Conversely, something that is completely not risky inherently, can be destroyed by a terrible marketing campaign. I believe Tomorrowland falls in this camp.The point of marketing is to make a film succeed, and to get people to talk about it.
Sometimes, MPAA wants to slap R rating not because of brutal violence, nudity or swearing... but because of the compositions of action shots. Cutting away when someone's head hits the car window and then showing a different shot of victim dangling from the window is PG-13 acceptable. But having camera inside the car that continuously films the closeup of victim breaking the glass and dangling from the door is not acceptable for PG-13.
Charles Foster Kane
Rosebud
ViewtifulJC
Banned
Gonna be hugging my Fury Road bluray y'all
" Least I got u bae"
" Least I got u bae"
BronsonLee
Member
Rock stays winning.
Mad Max: The Wasteland
Starring Tom Hardy as Max Rockantsky
And Dwayne Johnson as Fuck You I'm The Rock, 500 Mil
There is some truth to that. You don't go watching Clooney as a blockbusterlead or for the gold old "you have to watch his performance".
I could see him quite well in a Richard Gere type casting, like in Out of Sight, where he worked very well.
alfredofroylan
Member
Most people commented something like $350M, it's really slowing down overseas and we don't know the details but I guess they're going to take like 40% of those $113M (If we assume that they're going to take 75% of the local box office that give us something like $132M for the studio, still a little less than the $150 budget. This film really needed China.Goodbye sequel
Doesn't it need to make like 500M to profit?
is it not being released in china?
Bobby Roberts
Banned
Honestly, I'm not sure I want a Mad Max sequel all that quickly. Part of the reason this played as well as it did is because of how meticulous the pre-production was, given all that extra time they had. The circumstances behind getting all that time sucked of course, and could have been hugely detrimental, but I dont' think Fury Road ends up being the movie we got if it was made on a regular 1-2 year production schedule.
Nope. Either Warners didn't feel like having to deal with the possibility of cutting the film to appease Chinese censors, or they simply thought one of their other movies stood a better chance of making money in the region, and being as they can only release a limited number of films there, they decided against even submitting it.
Nope. Either Warners didn't feel like having to deal with the possibility of cutting the film to appease Chinese censors, or they simply thought one of their other movies stood a better chance of making money in the region, and being as they can only release a limited number of films there, they decided against even submitting it.
BronsonLee
Member
Warner didn't attempt to get it released there, IIRC
Bobby, I'd be down for another Mad Max in like 4-5 years. That's the sweet spot.
Now let's get another Sherlock Holmes made!
alfredofroylan
Member
Nope, no China release. Japan is the last market left on June 20th
The Crock needs to drop out of movies period
Ninja Scooter
Member
I'm one of the crazy few that really liked The American, and despite how schlocky it was Up In The Air wasn't too bad.
I do wonder if he could try and pull off the Liam neeson/Keanu/Denzel "old guy killing the fuck out of shit" transition, but not sure if that kind of movie is in him. He seems pretty selective which makes Tomorrowland even more puzzling.
This extended budget is spread out over a long period. Maybe the studio is more forgiving of this situation knowing the potential growth of continuing the series. If the sequel is green-lit, the budget will definitely be clamped tightly at $100M I would say.
Marketing is more than just advertising, although they sometimes are used interchangeably. Failure to identify a film's target audience or overestimating the size of the target audience are just as bad (if not worse) as bad advertising. I think a lot of people are very quick to decry trailers, posters, slogans, etc. as the reason something they liked failed, rather than the thing they liked just not being that attractive/good to other people.
Yes, a good trailer can definitely sell a film, personally my favourite example of this is The Social Network and how discussion about that film changed overnight with the début of the trailer. But I do feel that some people on these boards sometimes view marketing as magic, somehow being able to sell anything and everything.
Also John Carter is a very dull film, it deserved its lack of success.
Yeah this I would say have played a bigger part in the financial failures of Disney. Wasn't John carter something like 250+ million dollars? Equally insane was the budget for Lone ranger (also 200+ million).
Messofanego
Banned
You know, George Clooney isn't in enough romcoms. Did she go see The Descendants or Up In The Air? He's really funny off-screen in interviews, and pranks many other actors.
BronsonLee
Member
Japan's gross will probably be negligible.
Fury road made $48M overseas during the past 7 days. It should pass $200M overseas at the very least, and domestic is looking good for $150M. A $350-375M finish on a $150M film is probably enough to warrant a sequel, provided the budget was scaled back some (or the film explodes on home video).
The larger domestic cut will work in Mad Max's favour. $350M where $150M of it was domestic and none of it was from China is a lot better profit-wise than Pacific Rim's $410M where a little over $100M was domestic and 1/4 of the gross was from China.
Charles Foster Kane
Rosebud
While true, it's not like they'd start empty handed. They got the script already, think. Plus some of the basis is set. I wouldn't want it to be rushed either though.
BronsonLee
Member
A lot of it was basically out of their hands, too.
Bobby Roberts
Banned
It's like the thread you're not reading contains the answers to the questions you're asking.
It could end up at more like $400M. Weekly it's dropping at 39% domestically which would project $165M if it continues. Overseas it's less clear but it made $59.3 million in the 7 days between 18th and 24th May and then $32M in the 5 days between 27th and 31st May. That's a pretty decent hold as well.
so, what, it's obama's fault?
i'm not sure where in this thread people discuss the 150m budget/supposed development struggle, as opposed to the film turning profitable.
alfredofroylan
Member
Really hope so, but we got new movies in the next weeks, and that can push MM further out of the box office, Insidous (wich I think'll do pretty well with the small budget) and the Melissa McCarthy 96% Fresh Rotten Tomatoes movie, after that Jurassic World with their pretty big predictions.
Yeah, it's the absolute upper end, but if you look at average weekly percentage drops in lots of films they tend to be well predicted by the first week drop.
Drops compound though. One big drop can ruin the late legs of a film, even if it recovers after.
ViewtifulJC
Banned
$350-$400m WW really was the high end for something like Mad Max. If the budget was closer to $100m than $200m, it'd be a big success
Answer.
It shouldn't have the R. The MPAA has favored films over others before when it comes to their rating system, some directions can get away with a rating being lowered where as another film with various directors will get a worse rating. It doesn't help most of these people are out of touch and in their 50's and older.
MrPink93485
Member
That Jurassic World weekend is going to hurt mad Max quite badly. It will probably lose 700-800 theaters at least that weekend. I'm not sold on 150m either yet either, but with 375 million, strong WOM, and presumably solid home video sales to come, I think WB has enough to work with to go for a sequel.
Closer to Serenity than Sex and the City.
They had a 'photo' booth with an Entourage backdrop at London MCM. I was there all three days and didn't see anyone take a photo there.
Eh. I don't know if I agree or disagree. On one hand, Miller is more than a one shot wonder. I respect him immensely as a filmmaker. On the other hand, what if we see a drop in quality akin to Happy Feet --> Happy Feet 2? I don't think my heart could take it.
"I have no interest in totally awesome things." Got it.
alfredofroylan
Member
Ha ha ha ...ha... bwaaaaaa
AHA-Lambda
Member
I really feel in the minority here and the numbers prove it, but the trailers intrigued me and I wanted to see the movie! =/
Admittedly, it wasn't very good >_>
They had a 'photo' booth with an Entourage backdrop at London MCM. I was there all three days and didn't see anyone take a photo there.
Lol, to be fair, I don't think Entourage has any relevance in the UK, I'd never heard of it until I heard people on this forum mention there was a movie for it and I know no one who's ever mentioned it before either =/
Very anecdotal I admit, but I've seen zero advertising for it here either.
Omega Kirby
Member
Truly sad days
Things that are past relevance for 1000 Alex.
Having LTTP to the whole Firelfy thing, I'm surprised to learn that Serenity bombed hard seeing how the series gets alot of love online.
Goodbye sequel
Doesn't it need to make like 500M to profit?
Feels like there's too much buzz on this film to NOT give it a sequel, and it's not like it's a bomb either. It probably won't be out for like 4-5 years and with a tighter budget, but I think it's more likely we see Wasteland than not.
PhoncipleBone
Banned
Very vocal, but not big enough fan base.
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