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Wkd Box Office 05•29-31•15 - The fault (line) in our box office, adiós Aloha

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Slayven

Member
No idea why this movie was greenlit, almost everyone hated the last several seasons of Entourage and the show was an enormous flop in syndication. I remember Spike TV pulling it from their schedule citing that paid programming was more successful ratings-wise.

Oh shit I remember that, Entourage syndicated was a big deal, The first couple of weeks they would air it all the time. Then nothing.
 
Disney fucked the marketing on Tomorrowland big time. It's not half as bad as the marketing seppuku they pulled on John Carter, but good god do they need to clean house of their marketing dept.
 
The aloha trailer actually looked like a kinda decent romp

Is the marketing misleading or is the film just like that? I heard rumors of an earlier version of the film venturing into the supernatural lmao
 

Busty

Banned
I like that Sony were so upset with this film and apathetic about it's release that Aloha didn't even have a properly announced title up until a few months ago.

I think people were seriously starting to assume Sony would release the film as "Untitled Cameron Crowe comedy".

And don't believe all that crap about the film costing 'just' $40m or so. They went back and did two or three rounds of reshoots which, in Hawaii, is ludicrously expensive.
 
The aloha trailer actually looked like a kinda decent romp

Is the marketing misleading or is the film just like that? I heard rumors of an earlier version of the film venturing into the supernatural lmao

From what I understand there is still a hint of the supernatural -
a spirit wind - mana - that alters the course for the characters
.
 

guek

Banned
Disney fucked the marketing on Tomorrowland big time. It's not half as bad as the marketing seppuku they pulled on John Carter, but good god do they need to clean house of their marketing dept.
I wasn't too impressed with their AoU marketing either. The licensing on products was oversaturated and they released too many clips and middling trailers. The ad campaign for Avengers was better as far as I can remember.
 
I wasn't too impressed with their AoU marketing either. The licensing on products was oversaturated and they released too many clips and middling trailers. The ad campaign for Avengers was better as far as I can remember.

Avengers ads weren't so great either. Marvels got some bad marketing (outside of the awesome guardians teaser)

But it doesn't matter since they've become a big name brand that gets ppl in theaters at this point anyways
 
An ad so bad that it makes the advertising for Tomorrowland look like the advertising for American Sniper.

Lol. That's it.

I wasn't too impressed with their AoU marketing either. The licensing on products was oversaturated and they released too many clips and middling trailers. The ad campaign for Avengers was better as far as I can remember.

48 TV sports according to a quick search on YouTube.
 
Thought the movie had a lot of charm, which disney tried their best to hide with that shitty title and the God damn led Zeppelin music in the marketing
 

guek

Banned
Avengers ads weren't so great either. Marvels got some bad marketing (outside of the awesome guardians teaser)

But it doesn't matter since they've become a big name brand that gets ppl in theaters at this point anyways
Maybe I just remember the crossover aspect being much more effective at the time. AoU marketing felt like they went for maximum saturation. I went on a media blackout and then went back to watch some of the clips abs tv spots and was surprised at how much of the movie was spoiled in the marketing.
 

DMczaf

Member
What's wrong with Disney marketing?

BF_Payoff_1-Sht_v8_Lg-1309x1940.jpg

Oh yeah
 

hamchan

Member
Ouch for Tomorrowland.

Also The Rock factor. Dude makes money because he's so damn likeable. Even I feel like watching San Andreas, not for the disaster porn action, but for Dwayne Johnson being great and seeing how self-aware dumb the whole thing is.
 
Ultron marketing peaked early.

I really think Marvel's marketing dept (I'm fairly certain Marvel's in charge of how their movies get sold, not Disney, correct? Everyone knows Disney owns them, but I'm fairly certain Marvel, like Lucasfilm and Pixar, have creative control over that kind of stuff) felt they needed to double down on the comedy in the ads, which unfortunately didn't play as well in those ads as Guardians' comedy did.

And then they turned around and sold Ant-Man like it was srs business Thor-type stuff.

It's kinda confusing, considering how well they sold Guardians, that they seem to have more or less fouled off Ultron and Ant-Man in terms of making the product seem more appealing. With Ultron, those first two teaser spots really built anticipation. And then it just flattened out. But the ads never stopped coming.
 

Ridley327

Member
I like that Sony were so upset with this film and apathetic about it's release that Aloha didn't even have a properly announced title up until a few months ago.

I think people were seriously starting to assume Sony would release the film as "Untitled Cameron Crowe comedy".

And don't believe all that crap about the film costing 'just' $40m or so. They went back and did two or three rounds of reshoots which, in Hawaii, is ludicrously expensive.

From what I read, the final film really does look like a nasty hodgepodge of reshoots. Focus tested to death, as they say.
 

guek

Banned
I wonder though who could possibly be a good fit for a Mad Max sequel other than Miller. At 70 years old, he's no spring chicken :-(
 

hamchan

Member
if they can get a really good director they can probably hit a billion at the box office. i'm thinking peter jackson would be a great choice.

Michael Bay I think, since Mad Max Fury Road is obviously the same as the movies Bay makes.
 
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