Proliferation (or lack thereof) of "yayer!" & how Nintendo exploits Splatoon culture?

This isn't a criticism of Nintendo capitalizing on Splatoon's popularity, only opening up discussion about how they will/should do so.

Obviously, Splatoon merchandise in Miitomo was a smart move — not sure whether it should've been available from the start, but even still.

The Squid Sisters concerts are good.

Real life clothing? The fictional branding in the game is strong — the player squid form is recognizable and works as a flat, simple icon in any medium, any type of application. Would look good once on a white t-shirt or repeated Louis Vuitton-style or tessellation pattern

"Yayer," was said by one of the squid agents during the game's final battle iirc (haven't played much myself, only watched), and it hasn't been that popular. "Woomy," gets used a lot, but Nintendo could stand to make "yayer," a thing (e.g. start Nintendo Directs with "Aw yayer! It's Direct time!" or other Splatoon lingo).

Nintendo has struck gold with Splatoon's distinctive style — in what other ways can they further nurture and spread its reach?
 

@MUWANdo

Banned
This is a very strange thread.

I really think Splatoon will be one of the first animated series they greenlight--it's hot and it's still, ahem, fresh enough that there's plenty of worldbuilding that can be done in tandem with a new game.
 
I imagine a cartoon and spin offs would help. A Callie and Marie rhythm game would probably do very well
tell tale's Splatoon Story Mode
 
I don't even remember the boss saying that, and I haven't really heard anyone use it in the community. I think you're right though, there's some strong brand creation here and it's definitely a huge win for Nintendo as abbrand new IP. I'm hoping this means they'll give some time to explore other new IPs as well.

But Splatoon is unique I think in that Nintendo really put a lot of effort into it. The game got support for a year (and now more), there was really strong marketing presence, and it was really fun to play with your friends. Honestly, you look at Splatoon and MK8 and their pushes were similar and its no surprise they both did very well.

Besides clothing, we know the World of Nintnedo series stuff from Jakks Pacific is coming this/next year with Splatoon plush and actual poseable figures so that's something. I was talking with a friend and we both agreed we'll probably see some sort of Splatoon game on 3DS or the next handheld platform. It's a strong IP now so the possibilities are endless. Nintnedo has thus far shown some pretty good restraint on overusing it in things like cereal and party favors and garbage stuff. It's nice to see the game be front and center in Nintendo marketing. As a Day 1 buyer it makes me happy
 
Please, stop.

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^

You're gonna kill it Jerry.
 

Neoxon

Junior Member
I don't even remember the boss saying that, and I haven't really heard anyone use it in the community. I think you're right though, there's some strong brand creation here and it's definitely a huge win for Nintendo as abbrand new IP. I'm hoping this means they'll give some time to explore other new IPs as well.

But Splatoon is unique I think in that Nintendo really put a lot of effort into it. The game got support for a year (and now more), there was really strong marketing presence, and it was really fun to play with your friends. Honestly, you look at Splatoon and MK8 and their pushes were similar and its no surprise they both did very well.

Besides clothing, we know the World of Nintnedo series stuff from Jakks Pacific is coming this/next year with Splatoon plush and actual poseable figures so that's something. I was talking with a friend and we both agreed we'll probably see some sort of Splatoon game on 3DS or the next handheld platform. It's a strong IP now so the possibilities are endless. Nintnedo has thus far shown some pretty good restraint on overusing it in things like cereal and party favors and garbage stuff. It's nice to see the game be front and center in Nintendo marketing. As a Day 1 buyer it makes me happy
It's a bit late in the 3DS's life for that, plus it's not like it could handle the idea of Splatoon. Maybe the next handheld.
 

L Thammy

Member
Nintendo is an expert of running their own memes into the ground.

I'm just waiting for them to start using EXPAND DONG jokes.
 

Jintor

Member
i want a splatoon shirt so bad but inexplicably the only places that carry it are in Tokyo (duh), Kagawa, Oita, and Okayama. For some reason. Wtf!!!!
 

nukedeggs

Member
I know woomy and NGYES...but what the heck is 'yayer'?

That said I think it'd be pretty cool if they release the clothes in Splatoon in real life. I'd be down for rocking an Urchins Cap or a Sporty Bobble Hat.
 

Zebei

Member
93844b0344b8c33a4fb7737d9db7680d.jpg



I'm surprised we haven't been utterly bombarded with Splatoon merch as is. I'm shocked how little merchandise i've seen. Took them forever for the amiibo as well
 

nukedeggs

Member
I...don't think it does. Right?

I like yayer. What does woomy mean, though? I don't remember that one.
Yeah YAS is an instagram thing.

Woomy is the sound a girl inkling makes when you talk to her in the plaza. I think it might also be the female inkling Booyah! sound too.
 

HawthorneKitty

Sgt. 2nd Class in the Creep Battalion, Waifu Wars
Da fuq is Yayer?

I've only ever head the Japanese use the thing that sounds like "mahn mei me" and of course the Ika-yoroshiku.
 

Trojita

Rapid Response Threadmaker
I thought Yayer was a synonym for Hentai and OP was asking if Nintendo was helping with it.
 

ss-hikaru

Member
I feel like people actually saying out loud 'woomy' or 'ngyes' would be like saying 'LOL' or "ROFL" in normal conversation/speech, it's just cringe-worthy unless you're deliberately trying to be silly (even then it could still be cringe-worthy haha). To add the lingo to posts on social media would be fine...but only if it's limited to Splatoon announcements/news, like why would you tack it on to something for Mario, it would make no sense.

There is heaps of Splatoon merch including actual replicas of clothing from the game but it isn't really making it's way out of Japan (and their stupid crane games grrr). Now that is something they should work on!
 

watershed

Banned
It seems to me Nintendo already does tons of stuff with Splatoon, especially in Japan. I think they are already capitalizing on the success of the game. I'm sure we'll see even more going forward.
 

Blues1990

Member
With two of the Splatfest events (Autobots VS. Decepticons & Pokemon Red VS. Pokemon Green/Blue), Nintendo had replicated the Splatfest t-shirts to either give away or sell at special events. One of my friends got the Autobot shirt when she went to PAX Prime last year, and it looks incredibly slick.
 
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