This is due partially to the horrendous writing, partially to the bland designs themselves, and partially to a lack of any coherent vision for the game's visual design. If there's one thing that can be said from the PSX-era of FF games onward, it's that the games have taken a design-by-committee approach and it has utterly failed to produce interesting, franchise-able products.EDIT: In short FF has insanely strong world and creature design and weak character design.